The Grosvenor Casinos brand of the British gambling company Rank Group has expanded its offering with a sports betting service that is available to both its land-based and online customers. The new sports betting service of the company is powered by the business-to-business sports betting solutions provider Kambi Group.
The Head of sport of the Grosvenor Casinos Steve Munns commented on the new addition to the company’s portfolio, saying that the Grosvenor Casinos brand were fully committed to providing their customers with the best product that is currently available at the market, both off- and online.
Mr. Munns also said that the company had made sure its Grosvenor Sport is a sportsbook product of the finest quality, entitled with the prestige, reliability and security related to the company, which is know as one of the most trustworthy and successful gaming brands not only in the country, but also on a global scale.
The new product included in the Grosvenor Casinos portfolio was officially released on November 11th, which made the roll-out coincide with the World Cup 2018 qualifier between England and Scotland which took place at the legendary Wembley Stadium. The sports betting service of the company is powered by Kambi Group. The Malta-based company is known as one of the best business-to-business providers of sports betting services to licensed business-to-consumers gaming companies.
The release comes after a deal that has been reached between the two parties in January 2016. Apart from the integration of the sports betting product within the Grosvenor Casinos website, it has also been implemented on the gaming platform of its mother brand Rank Group, which is currently supplied by Bede Gaming.
Customers of the brand are provided with the chance to place their bets on their favourite sports at the time when they are watching the action live at any of the 53 land-based betting outlets of the company across the territory of the UK.
As already mentioned above, the new sports betting product is to be provided by Grosvenor Casinos both off- and online. The brand’s customers in the land-based venues of the operator, as well as the users who prefer placing their bets on the Internet, will be offered a great variety of special offers, including enhanced odds and price boosts.
In addition, the Grosvenor Casinos has revealed that it intends to focus on coordinating the activity of its players both online and in its land-based venues by providing them with a more customised and personalised experience. Around 1.7 million customers in the UK will be able to take advantage of a wide range of bookmaking options, including Live In-Play betting.
- Author
Olivia Cole
