The multinational sports betting and gaming company GVC Holdings officially revealed that it is to extend its partnership agreement with Leap Gaming in order to keep the latter’s virtual sports content as part of its offering. Under the terms of the deal, the Group’s major gaming websites, including the ones of partycasino and bwin brands would be be able to offer Leap Gaming’s content.
What is more, as part of the agreement, the scheduled racing events provided by the Leap Gaming brand would also be available to GVC Holdings’ websites, including the latest innovations, including Football, Play Tennis and Instant virtual events.
The Chief Product Officer of GVC Holdings Liron Snir commented on the deal extension, saying that the Group’s team was very happy with the fact that they had managed to expand their partnership with Leap Gaming, describing the contract as a deal which proves the company’s devotion to providing its customers with new innovative products on a regular basis.
According to Mr. Snir, the in-play feature was a critical one when it came to real-life sports betting. He predicted that the element would be very popular in terms of virtuals, apart from on-demand elements which were also among the most preferred innovations. Mr. Snir further explained that the virtual sports content offering of Leap Gaming stood out with wonderful graphics and excellent UX which would considerably improve user experience.
The deal would undoubtedly be beneficial for GVC Holdings, especially considering the fact that in-play betting has been considered as one of the biggest contemporary trends in virtual sports offering for some time now. Thanks to in-play features, more realism and excellent gaming experience is added to the virtual sports products by offering a feature that would make the betting experience as close to real life sports betting as possible. When it comes to the instant virtual event products, also known as on-demand betting products, punters are given the opportunity to make a more personalised virtual sport events schedule and also place their bets on-the-go, without being required to wait.
The extension of the collaboration agreement was confirmed by the Chief Executive Officer of Leap Gaming Yariv Lissauer, who said that everyone at the company were absolutely thrilled with the GVC deal’s extension and were impatient to release their Virtual Sports content offering with one of the largest sports betting and gaming operators on a global scale. Mr. Lissauer also revealed that his company was aimed at developing innovative solutions in the virtual sports sphere.
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Olivia Cole
