The independent business-to-business gaming software solution supplier EveryMatrix announced that a large number of leading online casino games provided by Evolution Gaming, NYX and Play’n GO is to be officially released on 188BET.co.uk. The new gaming content is to become available for the British players of 188BET via the CasinoEngine solution provided by EveryMatrix. The afore-mentioned solution of EveryMatrix had been earlier integrated alongside the proprietary platform of 188BET.
The Chief Executive Officer of EveryMatrix Ebbe Groes commented on the collaboration between the two companies, explaining that growth has always been one of the priorities of 188BET. According to Mr. Groes, the UK gambling and betting operator had been seeking to expand its reach on its home market’s sports betting arena. The company’s Chief Executive Officer also added that the long-year experience of 188BET was crucial to the brand, as it helped it improve their strategy for further growth.
Mr. Groes also said that 188BET had managed to expand their focus on development and had made the decision to offer the best casino offerings to the local players. According to him, the brand was to use the CasinoEngine solution of EveryMatrix to improve the gaming experience offered to the UK players. He also said that everyone in his company highly appreciate the choice of 188BET to use the solutions provided by EveryMatrix, as it was a great display of both trust and authority.
Over the last few years, 188BET is still focused on releasing new and high-quality content to its product offerings. The operator has been currently providing its UK customers with the best content available in online gaming and entertainment, so its focus on adding the best possible content to their product line-up is absolutely understandable and could be considered as the best strategy step as part of its development.
Up to date, the 188BET brand provides its customers with some of the best jackpot games available on the Internet, including some blockbusters such as Mega Moolah, Golden Money Frog, Major Millions. etc.
The CasinoEngine solution provided by EveryMatrix is aimed at giving more flexibility to both operators and players. Companies and their customers would be able to make their choice from 4,000 casino games. What is more, they will be offered some value added services offering bonus and lobby management, game recommendation engine and in-depth reporting. What is best, is the fact that the CasinoEngine solution can be integrate as a standalone solution in the proprietary platform of every operator.
The Managing Director of 188BET Nigel Singer also confirmed of the partnership. He explained he was very happy with the partnership announcement, as the brand would be able to launch a great variety of casino games and solutions via the CasinoEngine solution of EveryMatrix.
Mr. Singer further explained that the entire team of 188BET was looking forward to joining forces with EveryMatrix, especially considering the fact that the brand was still aimed at strengthening its portfolio. As revealed by the company’s Managing Director, thanks to the partnership agreement, UK players would be able to reach some of the best games currently offered by some of the largest content providers in the UK and on a global scale.
- Author
Olivia Cole
