The provider of virtual games Kiron Interactive continues to follow its global expansion and consolidation strategy, as it has managed to boost its reach in Africa thanks to inking a partnership agreement with the leading online gaming and sports betting operator in Asia, Dafabet. The addition of Kiron’s content is among the first steps made by Dafabet into the African market, after carrying out an official launch in Kenya.
The Chief Executive Officer of Kiron Interactive, Steven Spartinos, commented on the expansion initiated by the company, saying that Kiron had always been looking to establish a strong presence and partnerships in some new regulated territories. According to Mr. Spartinos, the newly-inked collaboration deal with Dafabet, was exactly what the company had managed to achieve.
Kiron Interactive’s boss also added that the partnership with a well-established and reputable brand such as Dafabet would allow it keep up with the growth in Africa. As shared by Mr. Spartinos, such a partnership offered a number of exciting opportunities for the company. Kiron’s Chief Executive Officer also projected that the collaboration with Dafabet would turn out as pretty successful for the company and would help it consolidate its presence in the quickly expanding online and mobile betting market in Africa.
Under the terms of the partnership agreement, a number of racing games provided by Kiron Interactive would go live both with the retail and online gaming operations of Dafabet on the territory of Africa. Dafabet has also recently taken some steps to roll out its product suite in the African market with a Kenya launch.
The deal was confirmed by Dafabet’s Director of Regional Operations Louis Watts, who shared how satisfied he was with the fact that Dafabet was to add first-quality games to its products range. According to him, the fresh content additions would help them consolidate their presence in Kenya, as this was the first time when the company set foot in the African market.
Mr. Watts further explained that adding some content that was both new to the market and stood out with excellent quality, was absolutely essential when it comes to a company entering a new market for the first time. In his opinion, the qualitative titles of Kiron Interactive that were added to Dafabet’s product suite would help the latter do exactly that.
This is not the first step made by Kiron Interactive towards global expansion. As reported by Casino Guardian a few weeks ago, the company has managed to expand its reach into the market of South America thanks to a deal with the Argentina-licensed gaming solutions and lottery solutions supplier IVISA.
At the beginning of November 2016, the UK Gambling Commission (UKGC) granted Kiron Interactive with a combined remote operating license, which was considered as a big step forward for the company. Under the UKGC license, the operator, which has more than 15 years of professional experience on the regulated market, would be able to offer its fixed-odds betting service for virtual sports and games on the Internet.
- Author
Olivia Cole
