William Hill Net Revenue Grows Across All Four Divisions at the Beginning of 2017

The leading UK bookmaker William Hill published its trading statement for the unaudited 17-week period which ended on April 25th 2017, revealing certain growth in wagering and net revenue across all four divisions of the company. The gambling and sports betting operator celebrated online growth and commented that it experienced a positive start of the current fiscal year.

The Chief Executive Officer of William Hill, Philip Bowcock, said that the bookmaker had experienced a pretty successful start of the year, and that the company was in line with the 2017 market expectations for now. According to Mr. Bowcock, the online operations of the company still delivered growth due to the improvements that had been made by the management team in terms of product, user experience and marketing.

Moreover, the bookmaker’s boss also commented on the results registered by the retail division of the company, saying that the unit was also influenced by some positive trends. When it comes to the major international markets for William Hill, Mr. Bowcock explained that the bookmaker was still performing very satisfactory with a double-digit wagering growth. According to him, the transformation programme of the company was also experiencing progress.

The increase marked in the retail operations of the company are considered to be due to the successful omni-channel strategy of the bookmaker. William Hill managed to launch the Plus Card, linked to its self-service betting terminals, as well as the Bet Tracker mobile application.

As revealed by William Hill, the total net revenue of its retail division increased by 1%, while the sportsbook amounts wagered were up by 2%. The retail revenue generated by the UK-based bookmaker rose by 41%. A 53% increase of the sportsbook amounts wagered in Australia was also registered. The company’s revenue registered by the US division increased by 19%, while there was a 29% increase in the sportsbook amounts wagered in the 17-week period to April 25th.

The online division of the bookmaker also delivered strong growth over the period. The increase in the total net revenue which the unit accounted for over the 17 weeks ended on April 25th amounted to 16%, wile the sportsbook amounts wagered rose by 9%.

As far as online operations are concerned, the company said that it remain focused on providing its customers and partners with improved products and great gaming experience. William Hill marked the release of its its new Sportsbook Android application. Also, some key improvements have been made right ahead of the Cheltenham and Aintree festivals.

Chief Executive Officer Bowcock also outlined the major strategic priorities of the UK bookmaker for the current fiscal year. He reminded that William Hill had reported an encouraging start of 2017 and it had managed to keep the good work throughout the 17-week period. Mr. Bowcock explained that the company’s team remained focused on the delivery of their three medium-term strategic goals.

It seems that William Hill would remain focused on expanding its reach on its domestic UK market thanks to increased product, marketing and omni-channel investments. Also, the company is to keep its eyes on the continuous revenue increase on a global scale. And last, but not least, two key projects need to be delivered by William Hill in order for the latter to support growth and reinvestment – the transformation program of the company, mentioned above, and a global technology platform delivery programme.

  • Author

Olivia Cole

Olivia Cole has worked as a journalist for several years now. Over the last couple of years she has been engaged in writing about a number of industries and has developed an interest for the gambling market in the UK.
Daniel Williams
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