The leading online and mobile gaming software provider iSoftBet is to further expand its presence in Lithuania. The company has inked a partnership agreement with the local operator Unigames so that it would be able to reach more new customers in the country and consolidate its positions on the local market.
The Head of Business Development at iSoftBet, Michael Probert, commented on the newly-inked deal, saying he was very happy with the fact that the gaming software supplier had managed to expand its reach into Lithuania by inking a deal with one of the big and reputable operators in the local market. He also praised iSoftBet for the fact it had managed to expand in a number of European markets, including the ones of Belgium, Romania, Spain and Italy.
According to Mr. Probert, the team of iSoftBet could be really helpful for the company’s partners, in order to provide them with the best gaming solutions for their customers.
Under the terms of the deal, iSoftBet will see its entire portfolio of gaming content go live with the Lithuanian operator and by doing so, it would expand its reach among local players. Some of the best-known titles of the UK-based gaming software provider such as Robo Smash, Paranormal Activity and 3-D Neon Reels will be available to the customers of Unigames under the partnership agreement, which comes as the next step of iSoftBet’s expansion into regulated markets.
The advanced Game Aggregation Platform (GAP) of the UK-based gaming software supplier is also included in the content partnership deal with Unigames. Thanks to the implementation of the Lithuanian operator would be able to reach over 1,000 slot and table games offered by more than 30 reputable suppliers. The games that Unigames’ customers would get access to include table games, slots, scratch cards, as well as live casino and virtual games.
Both the content and the Game Aggregation Platform of iSoftBet are delivered via a single API. In addition, an innovative back office is available with the GAP, in order to provide iSoftBet’s customers to manage various issues, including players’ bonuses and cross-supplier marketing in one place.
On the other hand, Unigames is also a company with a great professional experience and extensive market presence. It was established more than 15 years ago as a developer of land-based slot machines and operator of slot arcade games. Currently, the company runs a total of 36 clubs in Lithuania and plans to launch an online casino in the near future.
The content partnership deal was confirmed by the Chief Executive of the Remote Gambling Operations at Unigames, Martynas Matulevicius. The latter described the partnership contract with iSoftBet as a big deal, which would considerably help the Lithuanian company enhance its existing portfolio with some of the best online casino games available in the market.
- Author
Olivia Cole
