The international online casino, sports betting, lottery and bingo solutions provider NYX Gaming announced it has reached an extension agreement for its partnership deal with Sky Betting and Gaming.
The Chief Executive Officer of NYX Gaming Group, Matt Davey, commented on the announcement, saying that the company’s team was very glad with the fact they were to enhance the relationship with Sky Betting and Gaming and boost their impressive growth so far.
Mr. Davey explained that the Sky Bet partnership was quite important for NYX Gaming. According to him, the extension of the deal also came to prove how committed NYX Gaming was to inking new partnership deals and getting the maximum of such collaboration agreements.
NYX Gaming has been focused on building a full range of activities in order to back the official release of high-quality features and functionalities alongside the sportsbook team of Sky Bet. The company’s Sky Bet partnership agreement extension comes after Sky Bet Italia was successfully launched in the fourth quarter of 2016 on the OpenBet platform.
Under the terms of the agreement extension, NYX’s Open gaming System (OGS) is to be integrated with Sky Bet Italia and Sky Bet UK. This will result in making over 1,000 games titles available for the operator’s customers. The integration also includes the most successful and popular titles from NYX Gaming’s NextGen studio offering, including Double Play SuperBet and Gorilla Go Wild.
Moreover, the content development relationship of Sky Bet with NYX Gaming would be further expanded through the roll-out of 36 new game titles per year. The new endeavour would be started as a partnership between NYX and Core Gaming, the internal game development division of Sky Bet. Of course, all games are to be hosted and provided by NYX Gaming.
In addition, the integration of the casino content provided by Core Gaming is set to be carried out in to the casino offering of NYX Gaming. Thanks to the integration, Core Gaming will be provided with the chance to access more than 200 operators as well as a great variety of tools and technology by using the OGS platform of NYX Gaming.
The extension of the deal was also confirmed by the Chief Executive Officer of Sky Betting and Gaming Group, Richard Flint, who described the addition of NYX Gaming’s content as an integral part of the Sky Bet business. Mr. Flint evaluated the addition of NYX’s gaming offering as crucial for the overall performance and stability of the operations.
Also, he added that improving customer experience was one of the main goals of Sky Bet, so that NYX partnership enhancement was quite important in terms of the company’s goals achievement. Mr. Flint also described NYX Gaming Group as one of the premium gaming developers in the market, and once again praised the opportunity to access their blockbuster games to their customers.
- Author
Olivia Cole
