The online gaming software and 3D iGaming content developer Betsoft Gaming revealed that it set foot in the Lithuanian online gaming market by signing a partnership agreement with the biggest gambling operator on the territory of the country, TOPsport.
The Sales and Account Manager of Betsoft Gaming, Anna Mackney, commented on the collaboration deal with the leading Lithuanian operator, saying that it was a great pleasure for the entire team of Betsoft to join forces with TOPsport. She confirmed that the deal came as part of the iGaming software’s supplier push into the market of Lithuania.
In addition, Ms. Mackney also confirmed that the deal came as the first step forward for Betsoft on the territory of Lithuania’s increasing market. The also praised TOPsport for being the leading online gaming company in the country and called it an excellent partner. According to Betsoft’s Sales and Account Manager, the business relationship between the companies would bring a great number of advantages for the Malta-based company.
As mentioned above, TOPsport currently has the largest market share in both the retail and online gaming and betting market of Lithuania. Under the terms of the content partnership agreement, the full suite of games currently provided by Betsoft Gaming is to go live with TOPsport and become available to the players of the Lithuanian brand.
The content partnership agreement was also confirmed by the Chief Executive Officer of TOPsport, Gintaras Staniulis. Mr. Staniulis shared that the operator’s customers in Lithuania would get access to a great selection of a games thanks to the partnership between the two companies.
He explained that local players were looking for cutting-edge innovations and exiting gaming options, which were exactly what Betsoft provided in their full product catalogue. According to Mr. Staniulis, the the collaboration with the Malta-based iGaming solutions supplier would be very successful for TOPsport, as the latter would continue to bring new and qualitative gaming solutions to the recently growing Lithuanian market.
Betsoft Gaming’s Recent Partnerships
This is not the first partnership agreement inked by Betsoft Gaming in 2017. Since the beginning of the year, the company has been aimed at increasing its presence on a global scale, especially in new and developing gaming markets.
At the beginning of January, Betsoft Gaming revealed a content partnership deal with Digitain, under which it was to supply the Armenian company with its leading slots and table games. Later in January, another partnership deal was inked by Betsoft. This time the iGaming software supplier joined forces with SuprNation in order to provide the latter with its leading 3D video slots and the ToGo line of mobile games.
At the middle of February, Betsoft Gaming stroke another partnership agreement, this time joining forces with the Go Wild brand, which has been operating the Go Wild Casino and Wildjackpots. Ladbroles Coral Group’s Eurobet became the next partner of the brand, after signing a deal with Betsoft in March. At the end of the month, another partnership agreement followed, with the Malta-based iGaming software supplier joining forces with the Italian gaming platform Pixelo.
The last two partnership agreements preceding the TOPsport deal were the ones with Intertops and Rollthebit. Both contracts were inked in April, providing Betsoft Gaming with access to new markets and customers worldwide.
- Author
Olivia Cole
