The market-leading gaming solutions and interactive entertainment provider Gaming Innovation Group officially revealed that it has reached a lottery betting agreement with the lottery games provider Lottoland Solutions. Under the terms of the agreement, a new lottery betting vertical is to be integrated into the platform of iGaming Cloud.
The head of iGaming Cloud Ben Clemes commented on the newly-inked partnership with Lottoland, saying that the collaboration provided the company with the opportunity to add a new product to the current offering of iGaming Cloud, powered by one of the industry leaders in the field.
According to Mr. Clemes, the combination would expand the lottery product line of Lottoland with the iGaming Cloud real time data and would provide the brand with special Gamification tools that would make sure users are provided with a powerful and satisfactory gaming experience.
The content partnership deal between the two companies would help Gaming Innovation Group boost its offering and attractiveness to customers. The company explained that after the new business-to-business betting service of Lottoland Solutions is successfully launched, the operator brands of Gaming Innovation Group that currently include Guts Casino, Super Lenny Casino and Rizk Casino would be given the chance to provide their customers with the opportunity to place bets on the outcome of the leading lottery draws on a global scale.
Up to date, the Lottoland Solutions brand features a portfolio of over thirty products. In addition, the lottery solutions supplier has always been oriented towards innovations in order to further expand the sector. Customers find jackpots provided by Lottoland Solutions’ games very attractive, especially considering the fact that they are guaranteed by the proprietary risk management of the brand, including its insurance Linked Security.
Thanks to the partnership agreement, Gaming Innovation Group became the latest company that reached the variety of Lottoland’s qualitative lottery betting solutions. The latter has accounted for more than €150 million in payments made to lottery betting winners.
The collaboration agreement was confirmed by the Director of Lottoland Solutions Michael Bogie, who said that the brand’s jackpot betting products were already found popular by a large number of customers across international markets. However, he explained that the addition of the iGaming Cloud to its list of partners was a big step for the company and confirmed that Lottoland Solutions looked forward to a successful launch.
Gaming Innovation Group has been recently focused in different directions of the online gaming market. Apart from the content partnership agreements that allow it to provide its customers with the newest and most qualitative gaming solutions, the company has already managed to become the leading gaming provide in the Scandinavian gaming affiliate sector. Only yesterday, the company revealed its largest affiliate acquisition to date, as its subsidiary Innovation Labs is to acquire one of the largest affiliate networks in the Nordics, Stk Marketing.
- Author
Olivia Cole
