Betsafe, the leading online casino and sports betting provider owned by Betsson Group, disclosed it has signed a sponsorship agreement with the Saracens Rugby Club. Under the terms of the newly signed deal, Betsafe is to become the main sponsorship partner of the dominant European Rugby Champions Cup winners at Saracens.
The partnership is to continue over the course of the following three years, during which period of time the logo of the Betsafe brand will grace the home and away shirts of the Saracens team members. In addition, the Betsafe brand logo is to appear on the stands of the Allianz Park stadium, which is the official home ground of the reigning UK rugby club.
Betsson Group signs a sponsorship deal with a rugby team for the first time. The latest partnership is an important addition to the sponsorship list of the sports betting and casino giant, which has already joined forces with notables of the magnitude of the Manchester City football club and British professional boxer Anthony “Tony” Bellew.
Representatives of Betsson Group’s governance commented Betsafe aims to continue supporting its already strong brand presence in the industry by adding exclusive, fresh content and unique offers to its already extensive sports betting portfolio. The new sports betting offerings are to be introduced after the latest English Premiership season kicks off.
Betsafe’s branding is also to be featured at the opening event of the new English Premiership season, the London Double Header, where the “big four” teams of the Premiership, Harlequins, Saracens, London Irish, and Wasps will partake in consecutive games at the Twickenham Stadium in south west London.
Nicola Fitton, Managing Director of Betsafe, expressed her pleasure at announcing the brand’s latest partnership with the Saracens Rugby Club. Fitton went on to commend Saracens for their professionalism and drive to deliver an outstanding performance, which are qualities the Managing Director believes Betsafe also displays on a daily basis.
Fitton expressed her firm belief that “passion always overcomes the odds” and complimented both the players and the fans of Saracens Rugby Club for the enthusiasm they demonstrate. The Managing Director continued by expressing Betsafe’s anticipation of supporting the Saracens Rugby Club in its future endeavours.
Heath Harvey, Chief Executive of Saracens, returned Fitton’s compliments by expressing his satisfaction with the newly signed sponsorship deal with the leading sports betting operator. Harvey went on to commend Betsafe for being a company which boasts a solid record of partnerships with some of the most successful sports teams in the United Kingdom. The Chief Executive said that at Saracens, they are looking forward to a long and fruitful partnership with the major sports betting operator. Harvey concluded by saying Betsafe’s continual drive for innovations strongly resonates with the values of the Saracens Rugby Club.
The announcement of the new partnership follows the release of the quarterly results of Betsson AB this past Wednesday. The Group reported an increase of 26% in revenue for Q2 of 2017, with an organic growth of 15%.
- Author
Olivia Cole
