Yggdrasil Pens Slot Content Agreement with Betfred

Yggdrasil Pens Slot Content Agreement with Betfred

The acclaimed supplier of premium online and mobile casino solutions Yggdrasil Gaming announced it has sealed an agreement with leading UK sports betting and casino operator Betfred. The newly signed deal will see the launch of Yggdrasil Gaming’s content across Betfred’s UK and dot com domains. The agreement between the two parties is also said to further Yggdrasil’s expansion across the online gambling market in the United Kingdom. The terms of the new agreement allow for the direct integration of Yggdrasil’s entire gaming collection of award-winning slots on Betfred’s UK…

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Betsafe Announces Sponsorship Agreement with Saracens Rugby Club

Betsafe Announces Sponsorship Agreement with Saracens Rugby Club

Betsafe, the leading online casino and sports betting provider owned by Betsson Group, disclosed it has signed a sponsorship agreement with the Saracens Rugby Club. Under the terms of the newly signed deal, Betsafe is to become the main sponsorship partner of the dominant European Rugby Champions Cup winners at Saracens. The partnership is to continue over the course of the following three years, during which period of time the logo of the Betsafe brand will grace the home and away shirts of the Saracens team members. In addition, the…

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Income Access to Integrate King Billy Affiliates Programme to Its Affiliate Software

Income Access to Integrate King Billy Affiliates Programme to Its Affiliate Software

The leading technology and online marketing company for the iGaming, lottery and trading industries Income Access revealed that it is to integrate the King Billy Affiliates programme to its affiliate software. Under the terms of the agreement, the Curacao-licensed iGaming operator King Billy Casino will see its affiliate programme launched with Paysafe’s affiliate software provider. After the integration, all members of the King Billy Affiliates will get the opportunity to access performance insights and specially-tailored marketing materials. The Chief Executive Officer of Income Access’ Digital Wallets division, Lorenzo Pellegrino, commented…

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Lottoland Solutions’ Lottery Betting Products to Go Live with GIG’s iGaming Cloud

Lottoland Solutions’ Lottery Betting Products to Go Live with GIG’s iGaming Cloud

The market-leading gaming solutions and interactive entertainment provider Gaming Innovation Group officially revealed that it has reached a lottery betting agreement with the lottery games provider Lottoland Solutions. Under the terms of the agreement, a new lottery betting vertical is to be integrated into the platform of iGaming Cloud. The head of iGaming Cloud Ben Clemes commented on the newly-inked partnership with Lottoland, saying that the collaboration provided the company with the opportunity to add a new product to the current offering of iGaming Cloud, powered by one of the…

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GIG Continues Nordic Region Expansion by Inking Another Affiliate Acquisition Deal

GIG Continues Nordic Region Expansion by Inking Another Affiliate Acquisition Deal

The market-leading online gaming solutions provider Gaming Innovation Group Inc. (GIG) revealed that it had agreed to take over all assets in one of the largest networks in Scandinavia through its subsidiary Innovation Labs. The company is to acquire Skt Marketing Ltd at the total prize of NOK204 million. This is the fourth affiliate takeover deal for Gaming Innovation Group in 2017 so far, with the company managed to rank among the leading players at the Nordic market as far as the latter’s affiliate segment is concerned. As revealed by…

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Betsoft Gaming Joins Forces with HBet63 in a Content Partnership Deal

Betsoft Gaming Joins Forces with HBet63 in a Content Partnership Deal

The world’s leading mobile and online casino games provider Betsoft Gaming revealed that it has signed a partnership agreement with a new Asian-facing operator HBet63. The latter is currently aimed at covering the markets of China, Malaysia and Singapore. The Business Account and Sales Manager of Betsoft Gaming Joya Zhang described HBet63 as a new player in the Asian market, that could actually turn out to be a rising start, since it had made a promising start. Joya Zhang also explained that Betsoft Gaming’s team projected great results to be…

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DraftKings and FanDuel Leave Merger Plans Behind

DraftKings and FanDuel Leave Merger Plans Behind

Daily fantasy sports operators DraftKings and FanDuel revealed that they have put an end to their merger plans after facing a legal challenge by US antitrust authorities. The long-desired merger deal between the two companies has faced a lot of criticism lately, with the US Federal Trade Commission (FTC) and some rival operators vigorously opposing the agreement. As reported by Casino Guardian last week, the operators defended their merger on numerous occasions, saying that it would not have a negative impact either on customers or on local competition. Only a…

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Winmasters Platform Launch Makes SBTech Cyprus’ First Sportsbook Provider

Winmasters Platform Launch Makes SBTech Cyprus’ First Sportsbook Provider

The award-winning sports betting company SBTech announced the official launch of winmasters.com.cy, thanks to which the company has become the first-ever sportsbook platform supplier to set foot in the market of Cyprus. The release came as the next step of the expansion strategy of the operator and was carried out only six months after SBTech signed a partnership contract with Winmasters. The Chief Executive Officer of SBTech Richard Carter commented on the website release, saying that the launch was timely and successful. He also revealed that it was a great…

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Scientific Games Takes Over UK Gaming Solutions Developer Red7Mobile to Expand Offering

Scientific Games Takes Over UK Gaming Solutions Developer Red7Mobile to Expand Offering

The US gambling products, services and solutions provider Scientific Games Corporation announced that it has acquired the UK-based gaming options developer Red7Mobile Ltd, a company engaged in the development and delivery of desktop and mobile gaming innovations and sports applications aimed at various gaming partners. Thanks to the acquisition, Scientific Games would boost its portfolio with a great number of interactive and mobile table and slot games, as well as instant win games and scratch cards. The Chief Executive Officer of Scientific Games Interactive Barry Cottle commented on the content…

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LeoVegas to Expand Its Denmark Offering by Adding LeoVegas Sport Brand

LeoVegas to Expand Its Denmark Offering by Adding LeoVegas Sport Brand

At the end of last week, the leading mobile gaming operator LeoVegas revealed that the official launch of its LeoVegas Sport service on the territory of Denmark. The Sports service of the gaming provider is to supply local customers with betting and live betting options, following the Danish license for sports betting that the company has been granted with by the country’s competent regulatory authorities. Under its sports betting license, LeoVegas will be able to offer around 100,000 betting games on a daily basis, involving over 40 different sports on…

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