Amid the ongoing review of the 2005 Gambling Act, the Advertising Standards Authority (ASA) of the UK published an updated version of in-game purchases guidance. According to the new regulations, game developers and publishers will have to follow new guidelines on advertising microtransactions and in-game loot box purchases. Stress-inducing in-game elements like “Best Value” signs or in-game timers are also among the features that the ASA is currently tackling. The new guidance that ASA published includes regulations on in-game ads as well as common advertisements players can often see on…
Read MoreASA Provides New In-Game Purchases Guidelines, Microtransactions and Loot Boxes Under Fire
