UK Gamblers on Edge Due to Proposed Affordability Checks for Online Gambling

UK Gamblers on Edge Due to Proposed Affordability Checks for Online Gambling

At the beginning of April, Government sources confirmed that local lawmakers are likely to propose affordability checks for vulnerable gamblers who bet online as part of the long-awaited overhaul of the country’s gambling laws. Days later, the UK gambling regulator confirmed it would launch a consultation on the proposed affordability checks for the industry. Although the measure has been considered as part of the UK Government’s efforts to provide better protection to problem gamblers, not everyone was glad to learn that. According to Government sources, the proposed affordability checks would…

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Editorial: How Will UK Gambling Operators React to Recent Celebrities and Sports Stars Ban in Advertising?

Editorial: How Will UK Gambling Operators React to Recent Celebrities and Sports Stars Ban in Advertising?

Earlier this month, the UK advertising watchdog announced that gambling and betting operators in the country will not be allowed to use celebrities, including top football players and other athletes, reality TV stars and social media influencers, in their marketing campaigns. The move has been taken as part of the regulator’s policy aimed at protecting the most vulnerable social groups from gambling-related harm. The latest changes, set out by the Committee of Advertising Practice (CAP), also included a ban on displaying specific clubs’ football kits and stadiums in gambling ads,…

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