The Most Viewed TikTok Videos and the Revenue They Generated
Olivia Cole 
With 1.05 billion monthly active users in 2023, TikTok is the fastest-growing social media platform worldwide. The app has managed to bridge the gap between users and content creators by providing a user-friendly platform and a varied set of content-making tools. This has given TikTokers the opportunity to create some astonishingly popular videos, and it seems that they have earned a tidy sum as a result. With 2.2 billion views and an estimated revenue of $88,000, it was Zach King’s Magic Broomstick video that prompted us to compile a list of the top 10 most-viewed TikTok videos. CasinoGuardian set out to discover how much money these shorts have generated since they were posted. Read on to learn more about the platform’s most lucrative videos as of April 2023.
Methodology
According to reports from TikTok creators, who presented this information to the news blog Tubefilter, a TikTok user can earn up to $0.04 for every 1,000 views a video accumulates if they have joined the platform’s Creator Fund. By entering these data and the view count of each video into SoundCamps’ TikTok Money Calculator, we estimated the amount of money TikTok’s most popular videos have generated. Each video’s view count and publication date were taken directly from the TikTok application.
10 Most Viewed TikTok Videos
Zach King’s Magic Broomstick
Many a Harry Potter fan has dreamed of taking to the skies on their very own magic broom one day, and Zach King’s legendary Hogwarts-themed TikTok video makes it seem as though he has achieved just that. Posted in December 2019, it has since garnered more than 2.2 billion views and counting. According to our estimates, this translates into earnings of up to $88,000.
Welcome to the Sisters Christmas Party!
In 2019, James Charles celebrated Christmas with 25 of his fans in what he affectionately called the “Sisters Christmas Party”. To mark the occasion, James Charles posted a TikTok video in which he “detonated” a Christmas bauble to adorn his home with lavish festive decorations. This would become TikTok’s second-most-viewed video, and our calculations suggest that the make-up star has made $68,000 from this short.
The Best Hiding Spot
Zach King’s hide-and-seek video starts out in a relatively mundane fashion, as we see the illusionist struggling to find a hiding spot that has not already been taken. Things quickly take a mind-boggling turn, however, when Zach King is helped into a mirror by what appears to be his double. We will not spoil the ending for those who wish to witness the final twist for themselves, but suffice it to say that it is easy to understand why this short has been watched over 1 billion times. Estimated earnings from this video stand at around $44,000.
The Glass Cake
In themselves, a glass of water and a piece of cake are relatively unremarkable. But what about a glass of water that is actually a cake? This is the subject of one of Zach King’s most beloved shorts, and it showcases the creator’s ability to take the simplest parts of our daily lives and turn them into something extraordinary. The video became an instant hit and, as of April 2023, has accumulated nearly 1 billion views. This suggests that Zach King has earned around $38,000 from the short.
M to the Bee
The trend of lip-syncing to catchy songs has long been one of the most popular types of content on TikTok and, as one might expect, such a video has made it on to our list of most-viewed creations. The star of the short is Bella Poarch, while the featured track is the then-viral Soph Aspin Send by Millie B. Bella’s charming expressions won over TikTok’s user base, and the video has amassed 750.7 million views and an estimated $30,028 in proceeds as of April 2023.
Caution Wet Paint Video
Zach King is behind yet another viral TikTok that showcases his talent for creating unique illusions. Posted in October 2019, his Caution Wet Paint video has amassed 660 million views and counting. As he paints a wall, he uses optical effects to make viewers question what they are looking at – a wall or a passageway. Our calculations suggest that this has generated revenue of $26,400 for the talented TikToker.
Say It Right – Speed Up Remix – Nelly Furtado & Speed Radio
In the next video from our top-ten list, we see Jamie Big Sorrel Horse, also known as Jamie32bsh, dancing to the beat of Nelly Furtado’s Say It Right, happily positioned in front of his bathroom mirror. Posted in January 2022, the video has received 436.6 million views and spawned a dance trend. This has brought its creator proceeds of $17,464. Since then, his TikTok fan base has continued to expand, and he now has 7.5 million followers.
For You Baby
An endearing, big-eyed baby grins from ear to ear in the next video. The little girl is the focus of her mother’s TikTok account, known as Neep Fam. From her positive pregnancy test to Demi Rose’s adorable toddler adventures, the TikToker has amassed an impressive following of 3.1 million. The video itself has garnered 398.5 million views over time, which equates to a profit of $15,940.
TimeWarpScan
At just 21 years old, American singer-songwriter Billie Eilish has already amassed an awe-inspiring array of accolades. Her first-ever TikTok video, TimeWarpScan, did not go unnoticed when it was posted in December 2020. With more than 357.1 million views and 40.6 million likes, the short, which employs the trendy Time Warp Scan filter, has yielded revenue of $14,284.
Wing Mirror
Although occupying the tenth position in our ranking, the 21-year-old Senegalese-born Italian Khaby Lame is among the most popular social media personalities in the world. He captures viewers’ attention every time he posts a short, silently making fun of overly complicated gadgets and everyday routines. His amusing facial expressions and gestures are the centrepiece of his Wing Mirror video, in which he simply pushes a button and looks through the window instead of installing a wing mirror to check for approaching cars. The short has accumulated over 352.8 million views and, according to our data, $14,012 in less than two years.
Conclusion
Over the years, TikTok has become many people’s favourite way to escape reality and spend time online. It is therefore no surprise that humour seems to be the common thread running through most of the videos we ranked. Zach King stood out, with four of his videos appearing in the top ten. Our estimates suggest that these videos have earned the creator $197,064 in total. Evidently, TikTok can be quite generous to users who go viral. Even the video in the tenth spot generated a profit of more than $14,000 for its creator, Khaby Lame. Based on our research, the total earnings of all the videos we examined amount to $356,792.