The leading Australian third-party slot content developer Lightning Box Games revealed that it has reached a content supply agreement with William Hill located on the territory of the UK. Under the terms of the deal, the licensed betting outlets of William Hill in the UK are to be supplied with content provided by the Australia-based slots provider.
The Managing Director of Lightning Box Games Peter Causley, who is also a co-founder of the company described the deal with the leading British casino and sports betting operator an important step for Lightning Box in the UK market.
Lightning Box Games was established in 2004. The brand has customer base in the land-based, online and social casino sector and offers a great variety of games and services to its customers and has always been focused on implementing innovative solutions to their content.
Mr. Causley explained that the games developed by the Australian third-party slot content provider had been found quite attractive by both casino owners and their customers across a large number of channels on the territory of Europe and North America. He also shared his belief that the games in question will be also gladly welcomed by British customers.
Currently, William Hill is one of the largest casino, gaming and betting businesses not only in the UK, but also worldwide. It is also one of the oldest brands on the market, considering the fact that it was established in 1934.
Thanks to the content supply deal, William Hill will be able to exclusively access some of the deluxe titles of Lightning Box Games, such as Panda Power Deluxe and Silver Lion Deluxe.
Officially, the games release is planned to start over the second quarter of 2017. The distribution will cover the entire network of William Hill in its 2,300-strong real estates. This makes more than 9,000 gaming machines located on the territory of the UK. Of course, more and more games are expected to be added as part of the content supply deal in the future.
The Head of Product and Content at William Hill Andrew Sackey confirmed of the content supply deal. He said that the content offered by Lightning Box Games had excellent reputation and background and shared that he was very happy with the fact that the British casino, betting and gaming provider would be able to provide its customers with the Australian developer’s content as part of their slots portfolio.
- Author
Olivia Cole
