With the global iGaming industry reaching astonishing levels of growth every year, it comes as no surprise that forecasts for the upcoming years predict the global online gambling sector to reach $153.57 billion (roughly £120.20 billion) by 2030. Comparing these numbers to the growth predicted for 2023, we get a Compound Annual Growth Rate (CAGR) of 11.7%.
One major reason for the rapid evolution of the iGaming market is the surge in smartphone and internet penetration, with mobile casinos having a positive influence on the market growth. One factor that further propelled the popularity of mobile gambling on a global scale was the worldwide COVID-19 outbreak. Due to the restrictions imposed during the global pandemic, online gambling became extremely popular as it was easily accessible, especially thanks to the mobile-compatible versions of casinos and sportsbooks. According to a University of Bristol study, in May 2021, regular online gamblers shared that their willingness to gamble online was more than six times bigger compared to pre-pandemic levels.
Mobile Gaming Industry Statistics Expressing Market Size and Growth
To get a better understanding of how the mobile gambling sector has contributed to the increasing popularity of the overall iGaming market, we have compiled more than 100 statistics on the mobile gaming industry and predictions for its expansion in the upcoming years. Different factors have contributed to the surge in popularity of mobile gaming and we will present to you the numbers that show how this industry has evolved in the past few years.
While the huge mobile and internet penetration, as well as the global pandemic, have lifted mobile gambling to new heights, there are other factors that promise even bigger growth for the industry in the upcoming years. For the period between 2023 and 2030, the mobile gambling segment is expected to reach its highest CAGR as new betting applications emerge, offering a more convenient gambling experience.
Here are more than 100 statistics to demonstrate the way the mobile gaming sector has evolved and is forecasted to grow in the upcoming years.
Currently, the following operators may be considered as key players in the mobile gambling field worldwide:
- Betsson AB (Swedish market)
- Net Entertainment (Swedish market)
- Kindred Group Plc (Malta)
- Kindred Group (UK market)
- 888 Holdings Plc (UK market)
- Ladbrokes Betting & Gaming (UK market)
- Bet-at-home.com (UK market)
- Betfair Group Plc (UK market)
- William Hill Plc (UK market)
- Paddy Power Betfair Plc (Ireland)
- Bwin.PArty Digital Entertainment (Austrian market)
Mobile and Internet Penetration
One major reason for the projected growth of the mobile gambling industry is the increased use of smartphones worldwide. With more smartphone and internet users every day, the popularity of gambling on the go is inevitable, with mobile devices becoming a preferred device for online gambling by a large number of online players.
|Mobile OS Market Share, May 2022 – May 2023|
Social Gambling Market
Social casino apps are a major part of mobile gambling, contributing to the market growth of the overall mobile gambling industry. While social casino games do not offer the chance to win real money when placing bets, they often include in-app purchases, which require real money to be paid. With both Android and iOS users having access to a variety of casino apps, the casino genre ranks among some of the top choices for US mobile app players.
In addition to North America, social gambling has also become a prominent part of mobile gambling across other continents. That can be seen in the social casino app statistics we have provided below, giving you a better understanding of the key role of social gambling in the continuous growth of the mobile gambling market.
The most popular casino gaming app worldwide for April 2023 based on revenue was Coin Master, generating more than $61 million (£47.8 million) through IAP revenue.
|Most Popular Casino Gaming Apps for April 2023 based on IAP Revenue (in million US dollars)|
|Bingo Blitz™ – Bingo Games||19.38|
|Jackpot Party Casino Slots||17.82|
|Lightning Link Casino Slots||15.33|
|Slotomania™ Slots Casino Games||14.88|
|Cashman Casino Las Vegas Slots||13.08|
|DoubleDown™ – Casino Slots||12.79|
|Cash Frenzy™ – Casino Slots||10.16|
|Jackpot World™ – Slots Casino||9.81|
In April 2023, the most popular casino gaming app in the world based on number of downloads was Coin Master, with a total of 5,743,643 downloads.
|Top Casino Gaming Apps Based on Number of Downloads, April 2023|
|Higgs Domino Island||1,681,558|
|A23 Rummy Cash Game Online||1,621,078|
|Bingo Blitz™ – Bingo Games||1,190,471|
|3 Patti Champion||1,163,020|
|Teen Patti Gold Poker & Rummy||989,347|
|Casino App Publishers Ranked by Revenue Generated Through Android Devices (April 2023)|
|Publishing Company||Revenue in million US dollars|
|SpinX Games Limited||18.66|
|Playtika Santa Monica||9.69|
|Huuuge Games – Play Together||7.4|
|Casino App Publishers Ranked by Revenue Generated Through iOS Devices (April 2023)|
|Publishing Company||Revenue in million US dollars|
|Tuyoo Online HK Limited||19.68|
|SpinX Games Limited||16.7|
|Big Fish Games, Inc.||10.74|
|Playtika Santa Monica||9.69|
|Double Down Interactive LLC||9.69|
What about the influence of top social casino app publishers?
|Top 10 Zynga Mobile Gaming Apps Based on IAP in 2022 (in million US dollars)|
|Empires & Puzzles: Match-3 RPG||260.39|
|Wizard of Oz Slot Games||67.54|
|Harry Potter: Puzzles & Spells||65.37|
|Hit it Rich! Casino Slots Game||55.41|
|Game of Thrones Slots Game||49.3|
|Words With Friends 2 World Games||37.97|
|CSR 2 Drag Racing Car Games||32.47|
|Double Down Interactive net income between 2018 and 2022|
|Year||Net income in million US dollars|
|Playtika Annual Revenue 2018-2022|
|Year||Revenue in million US dollars|
|Most Played Video Gaming Genres among US Mobile Players for Q2 of 2022|
|Genre||Share of players in %|
|CPI of Social Casino Apps Worldwide August 2020 – July 2021 (in US dollars)|
Popularity of Mobile Gambling Across the Different Markets
With more online casinos and sportsbooks offering fully-optimised mobile versions of their websites, the mobile gambling industry continues growing and is expected to reach exponential levels in the upcoming years. Another factor that has contributed to the surging popularity of mobile gambling is the introduction of legal mobile betting in quite a few states in the US. With the repeal of PASPA in 2018, states in the US have started slowly opening to legal mobile betting, eventually putting the US on the map of major mobile betting markets.
In January 2022 the number of states that have legalised mobile sports betting was 18. By May 2023, that number had reached 28, with quite a few other states also considering launching legal mobile sports betting for their residents.
|New York Mobile Sports Betting GGR May 2023|
|Operator||GGR in million US dollars|
|Rush Street Interactive||3|
|Resorts World Bet||0.4|
|When do active gamblers prefer to gamble online the most?|
|Time/Place||% of players|
|While at work||12.00%|
|While in a pub/club||8.00%|
|While at a sports venue||4.00%|
|Top Casino Gaming Apps Worldwide in May 2023, based on revenue per download value|
|Casino App||RPD in US dollars|
|Lightning Link Casino Slots||43.91|
|Hit it Rich!||37.97|
|Pmang Poker: Casino Royal||36.58|
|DoubleDown™ – Casino Slots Game||36.19|
|Jackpot Party Casino Slots||35.39|
|Cashman Casino Las Vegas Slots||35.25|
|Big Fish Casino: Slots||35.19|
|Tuyou Leisure Fishing||34.16|
|Lele Fishing-3D Live Fishing Game Battle||34.09|
Mobile Sports Betting
If we take a look at the different forms of mobile gambling, we will see that certain genres contribute significantly to the growth of the global mobile gambling industry. Sports betting has been the top mobile gambling genre for quite a few years and continues to dominate the market, with predictions for the industry also showing sports betting taking the biggest market share in the upcoming years.
One of the reasons why sports betting continues to be one of the leading forms of mobile gambling is the revoke of the PASPA law in the US in 2018, enabling multiple states to introduce mobile sports betting to their residents. That further expanded the mobile betting market, with predictions for the future showing even more states introducing legal mobile betting in the coming years.
While some virtual casinos tend to offer dedicated mobile apps, almost all gaming websites have a browser-based mobile version, which can run smoothly on the browser app of almost any mobile device. With the increasing penetration of mobile internet services, the mobile gambling industry continues to grow on a global scale.
While smartphones are the preferred device for most online gamblers, fewer sportsbooks and online casinos offer their dedicated apps. There might be plenty of reasons for that, with the additional cost to create and constantly update such an app possibly being one of the common factors that force operators to choose to offer browser-based mobile versions of their websites instead. Even if a virtual casino or sportsbook does not offer a dedicated app, however, rarely is that an issue for most mobile gamblers.
Bingo is also a popular form of gambling, especially among female gamblers worldwide. While its market share is not as big as that of mobile sports betting, bingo is still a form of wagering that contributes to the growth of mobile gambling, with more than half of the global bingo online players choosing to play their favourite bingo games via their smartphones and tablets.
With the lottery being the only form of legal betting in quite a few countries, it is only natural that it has also contributed to the popularity of online gambling and the growth of mobile gambling as well. The mobile lottery sector in Europe has been growing exponentially in the past few years and projections show a further expansion of the market. On a global scale, the mobile lottery has also been a major part of the overall surge of mobile gambling, with predictions for the future showing that mobile lottery will continue to grow, reaching quite the revenue size by 2026.
Mobile Gambling in the UK
The UK is one of the major markets when it comes to online gambling and mobile gambling. With the gambling regulator of the UK being one of the strictest gambling authorities in the world, new regulations are constantly introduced to make sure that the UK offers a safer gambling environment.
Most online casinos and sportsbooks that have obtained a licence from the UK Gambling Commission (UKGC), offer dedicated apps which enable easy gambling on the go for both Android and iOS users. That further makes mobile gambling extremely popular among UK gamblers, with more than half of online gamblers choosing to place their bets using mobile devices. Despite the local regulator introducing numerous restrictions, the mobile gambling industry in the UK is projected to continue to grow in the upcoming years.
|Devices Used by UK Players for Online Gambling|
|Average number of accounts held/gambled with in past 12 months (2016 – 2020)|
|Year||Number of accounts held||Number of accounts gambled with in past 12 months||Number of accounts gambled with monthly|
|Average Number of Accounts Held/Gambled With in the Past 12 Months by Gender and Age|
|Accounts Held||Accounts Gambled With in Past 12 Months||Accounts Gambled With at Least Once a Month|
|65 years and over||1.7||1.4||1.2|
Social Casino Games in Australia
Online gambling still has not been legalised in Australia, with operators having no option for obtaining a licence to provide online casino or sports betting services to Australians, there are still some websites that welcome players from Down Under, with many of them also having fully-optimised mobile versions. And while it is not recommended for Australians to play on offshore mobile casinos and sportsbooks, social casino games are quite popular among Aussies.
With numerous Australians downloading social casino apps on their smartphones, it comes as no surprise that this country also contributes to the growth of the overall mobile gambling industry. Unfortunately, there have been many concerns about social casino games being too popular among children in Australia, with studies showing that games simulating gambling are quite popular among adolescents.
Predictions on the Growth of the Global Mobile Gambling Industry
Considering the different factors that have contributed to the current market size of the global mobile gambling sector, it comes as no surprise that projections for this industry in the upcoming years predict even faster and bigger growth. Below, we have listed a few statistics that show forecasts for the development of the global mobile gambling sector. Keep in mind that with even bigger mobile and internet penetration as well as the introduction of technology like AI, VR, and AR, the mobile gambling industry may even surpass these numbers.
Mobile Gaming Industry Key Statistics Conclusion
As we can conclude from the statistics we have shared above, mobile gambling is an integral part of the growth of the online gambling sector. With the number of gamblers choosing to place their bets via smartphones constantly increasing, smartphones are the most used device for online gambling in the past few years.
One reason why mobile gambling has become even more popular in the last couple of years was the COVID-19 global pandemic. With people being stuck at home, many resorted to online gambling, especially via their handheld devices. Even after restrictions were lifted, many gamblers felt the need to continue their gambling while doing their daily commutes or while being out and about. The easiest way to do that is by using a smartphone, which further explains the increasing growth of mobile gambling.
Another factor that has contributed to the popularity of mobile gambling is the social casino factor. With numerous smartphone users choosing to play social casino games on the go, these apps easily rank among the top games played by both Android and iOS players. While these apps do not offer the chance to win any real-money prizes, their in-app purchases have brought top social casino game publishers quite the IAP revenue gain.
Europe has been the biggest mobile gambling market for the past few years and it is predicted to continue being the region with the biggest market share in the coming years. That said, the numerous states, which have introduced legal mobile sports betting to US bettors in the last few years have also contributed to the growth of the mobile gambling industry. Projections for the US mobile gambling market show huge expansion as more states work towards the legalisation of mobile sports betting.
While we expect a huge surge in the market size of the global mobile gambling industry, we will not be surprised if our predictions are surpassed. With so many factors showing rapid growth, our estimations may easily be exceeded in the next few years.