Mr Green Remains Focused on New Business Strategy amid Nasdaq Stockholm’s Listing

Mr Green & Co AB has announced that the online gambling company’s shares have been approved by the Listing Committee of Nasdaq Stockholm. As revealed by the company itself, the approval is to be subjected to a number of customary conditions. Trading on the Nasdaq Stockholm is scheduled to begin on November 30th 2016.

No actions are required from the company’s shareholders. The shares, on the other hand, will be traded under the same ticker symbol.

The Chief Executive Officer of the company Per Norman commented on the announcement, saying that the company had expanded its product offering. On the other hand, Mr. Norman also explained that the new business model followed by the company and the more customer-oriented services were considered as the right step for the operator and would be a great basis for the company to implement its new business strategy. The online gambling operator’s boss shared that faster growth, increased profitability and sustainability were among the key targets of the company.

Also, the Board and Group management of Mr Green shared their belief that the listing of the company on Nasdaq Stockholm is one of the most logical steps for the operator, calling it a milestone for further development and implementation of new business strategy.

The Nasdaq Stockholm’s listing was considered as a logical step for Mr Green, which has been focused on making certain changes in favour of the company for some time. Only last year, it confirmed its subsidiary Mr Green Ltd had been granted an official gaming license from the UK Gambling Commission (UKGC). In addition, in 2015 the online gambling operator also engaged itself with a massive initiative for making further changes. Since its entry in the UK regulated market, the company has been focused on expanding its reach on a global scale, offering its services to more and more customers worldwide.

As revealed by Mr Green in its press release on the matter, the new business strategy that is to be implemented within the company’s divisions is based on five major elements, including expansion in more areas, sustainability leadership, enhanced user experience, improved product offering and brand bolstering.

At the beginning of November, Mr Green announced excellent quarterly results, reaching a highest number of active customers in its history. Apart from the active customers’ growth, it posted a stable revenues increase as well as an increase in customer deposits.

  • Author

Olivia Cole

Olivia Cole has worked as a journalist for several years now. Over the last couple of years she has been engaged in writing about a number of industries and has developed an interest for the gambling market in the UK.
Daniel Williams
Casino Guardian covers the latest news and events in the casino industry. Here you can also find extensive guides for roulette, slots, blackjack, video poker, and all live casino games as well as reviews of the most trusted UK online casinos and their mobile casino apps.

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