Key gambling equipment manufacturer TCSJOHNHUXLEY announced it has sealed a deal with CLUB Gaming Pty Limited, which is a wholly owned subsidiary of leading Australian casino operator Crown Resorts Limited.
The new deal will enable the UK-based gambling equipment manufacturer to become the exclusive international distributor of a set of new table games, courtesy of CLUB Gaming. The agreement, which comes into force immediately, will initially cover five games, allowing the leading gaming equipment supplier to market the new offerings to its global customer-base.
Representatives of TCSJOHNHUXLEY’s governance revealed that the first game to be released globally under the terms of the newly sealed deal will be the so-called Nutz. The latter is described as a simplified and easy-to-learn game where five dice are in play and participants can choose from seven permissible wagers. The objective of the players is to roll one out of eight possible dice combinations, with the highest ranking being five of a kind or “Nutz”. In addition, the game allows for a greater interaction as players are allowed to shake the dice.
The new table game is exclusive to the Australian casino operator and has already been introduced at three tables at Crown Melbourne. The dice game has been well-accepted at Crown Melbourne and is expected to gain even greater popularity when it is released on the global market.
Rebecca Kingswell, who occupies the position of a Managing Director APAC of TCSJOHNHUXLEY commented that the partnership with Crown Resort’s CLUB Gaming poses as an exciting opportunity for the UK-based casino equipment supplier. Kingswell stated that new table games have always been difficult to promote and sell.
The Managing Director went on to say signing an agreement with Crown Resorts was the best course of action as the Australia-based operator possesses the necessary experience in this field, has tested the new games in-house, and already offers them on the floor of its own property. Kingswell described Crown Resorts as a global company, which possesses the necessary understanding of how different markets around the world work. In Kingswell’s words, this insight is of crucial importance when new products are introduced to the wider audience.
Crown’s Chief Revenue Officer Joseph Crepaldi and Tim Barnett, Crown’s General Manager Table Strategy and Commercial, are among the seasoned casino professionals, who have contributed greatly to the development of the new suite of games. The two will be working closely with the UK-based casino equipment supplier to bring the new products to the global market.
Crepaldi expressed his excitement at the prospect of launching the new suite of table games globally. The Chief Revenue Officer described this set of games as a great opportunity for Crown Resorts to introduce a wider variety of proprietary titles and expand the betting alternatives, available on its gaming floors.
The development and testing of the games in-house enabled Crown to use its first-hand experience when monitoring the suite’s effectiveness and performance. Crepaldi concluded by expressing his confidence that the new games would enable casino operators to diversify their gaming offerings, which, by itself, would lead to a greater player engagement and an increase in revenue.
- Author
Olivia Cole
