The leading end-to-end gaming, sports betting, bingo and lottery solutions provider NYX Gaming Group has managed to see its Cash Out feature with PMU (Pari Mutuel Urbain). The integration would allow the operator to become the first to offer the popular Cash Out service on the territory of France.
This is the second time over the last 12 months when PMU launches certain major developments in partnership with the NYX Gaming Group.
The Chief Executive Officer of NYX Gaming Group Matt Davey commented on the Cash Out feature integration, saying that its introduction to the French market was one of the company’s milestones. He also reminded that the partnership between NYX Gaming and PMU had been very successful so far.
Mr. Davey also explained that everyone at the company’s team was very proud with the landmarks set over the years and promised that French players would be given the chance to take advantage of the flexibility provided by the Cash Out feature. NYX’s boss shared his utter surety that the endeavour would turn out to be as successful as it had been in other markets.
The collaboration between the companies dates back to 2010, as NYX has been providing PMU with its sports betting platform solution since the French gaming market got opened. This time, the early bet settlement feature has been released by PMU over a high-profile marketing campaign after the Cash Out product had had great success among the customers of OpenBet across other international regulated gaming markets.
The Cash Out feature went live with PMU over the first quarter of 2017 and has been enjoyed by a great number of customers. As mentioned above, this is the second series of major development initiated by PMU in partnership with OpenBet over the last twelve months, after the SiteBuilder tool of OpenBet went live with PMU in August 2016.
At that time, PMU decided to bolster its offering with the SiteBuilder solution provided by OpenBet brand in order to get better flexibility in terms of front-end offering. Now, the latest deal between the companies will see the NYX’s wholly-owned sports betting unit OpenBet to consolidate its collaboration with the largest betting operator on the territory of Europe.
The Chief Technology Officer at PMU Jean-Marc Leglis also confirmed of the deal, saying that the implementation of the Cash Out in France came to cement the position of PMU as one of the major sportsbook providers in the country. According to him, the roll-out would also result in taking their offering to the next level.
Mr. Leglis further explained that the customers of PMU could take advantage from the opportunity of the Cash Out product that is easy to understand and operate with and provides flexibility in addition to its excellent track record.
- Author
Olivia Cole
