The Betboo and Sportingbet gaming websites of the Isle of Man-based retail and online gambling operator GVC Holdings revealed they are to roll out the Video Bingo games content of Zitro Interactive to make their gaming offering wider.
Currently, GVC Holdings operates some of the leading online casino and gaming brands in the iGaming industry, with Sportingbet and Betboo now joining the brands that have added Zitro Interactive’s content to their offering. The company holds operating licenses in over 18 countries on a global scale.
Liron Snir, Chief Product Officer of GVC Holdings, commented on the content partnership agreement, saying that the the content provided by Zitro Interactive was greatly popular among customers. According to Mr. Snir, adding the high-quality content will not only enlarge the two brand’s portfolios, but will also bolster their offering in the market of Latin America.
GVC Holdings’ CPO also explained that the rapid growth of the Latin American market has made it an important target for the company. Mr. Snir also described the Zitro Interactive’s content addition as another step of GVC Holdings towards building strong and diverse offering of its leading international brands.
Under the partnership agreement inked between GVC Holdings and Zitro Interactive, some of the latter’s most successful Video Bingo games will be rolled out with the Betboo and Sportingbet brands. The new content will first become available to the brands’ customers in the regulated markets of Latin America, but it is also planned to be released in other territories in the near future, too.
The Chief Executive Officer of Zitro Interactive, Sebasian Salat, confirmed of the deal, saying it came as a new step in the multi-channel distribution strategy of the gaming software supplier. Mr. Salat also explained that Zitro had been focused in ranking as one of the global leaders in the gaming industry.
Recently, Zitro Interactive has been primarily focused on expanding its partnership agreements with more leading gaming operators and platforms. The gaming software and solutions supplier is known for providing some of the best online video bingo games on a global scale, so its product suite has been a desired addition to a lot of leading online casino and gaming operators, such as Codere, Caliente, Suertia and Big Bola.
Back in September 2016, Zitro Interactive was granted with a license by the Malta competent authority, becoming the first company that obtained such a license for this game category.
The Malta-based online casino provider Vera & John has become of the most recent additions to the partners of Zitro Interactive. The two companies inked an agreement under which Zitro’s video bingo games have gone live with Vera & John. At the time when the content deal was inked, the online casino brand revealed that some games had already been available for the Brazilian market, but other markets would also be given the chance to access the new games added to the online casino’s portfolio.
- Author
Olivia Cole
