The Isle of Man-based online casino operator TradaCasino revealed that it has launched a re-branded TradaAffiliates affiliate programme. According to the operator’s announcement, the program is carried out in collaboration with the marketing technology and services provider of Paysafe Group – Income Access.
The program has previously operated under the name Affvantage, but it has now been re-branded and transferred to the Income Access affiliate management platform, so that it would be able to take advantage of its flourishing analytics and reporting.
Up to date TradaCasino brand features more than 1,000 casino games provided by some of the leading gaming software suppliers, such as Microgaming, NetEnt, iSoftBet, Evolution Gaming, etc. Now, the affiliate programme of the operator is aimed to combine the great reputation of the TradaCasino with efficient customer support in order to establish a strong relationship between the operator and its affiliates.
The Chief Executive Officer of TradaCasino, Tony Stewart-Lord, explained that the online gambling operators was aimed at constantly improving its services provided to both players and affiliates. He also shared that TradaCasino had celebrated a period of strong continuous growth, which was one of the main reasons why the executives team of the brand had decided to migrate to a new affiliate platform.
The brand’s CEO also explained that Income Access, which is Paysafe Group’s marketing technology and services provider, was one of the most-experienced market leaders in the industry, which made it a reliable platform to use. On the other hand, according to Mr. Stewart-Lord shared that the partnership would provide TradaAffiliates with the chance to provide all of their partners with the finest service possible, as well as with more detailed reports. According to him, the partnership would result in reliability increase as well as in more players attracted on behalf of the company’s affiliates.
As revealed by TradaCasino, the integration with the Income Access platform would be greatly beneficial for the already registered affiliates, as the operator offers a customised commission structure from 25% to 35% depending on the gross gaming revenue without any deductions to be made.
The re-branded affiliate program, on the other hand, is to be managed by the in-house team of TradaCasino. The brand is focused on building both long-term and profitable partnerships by taking into account its affiliates’ feedback and making some adjustments in order to make the program more convenient to affiliates. In addition, TradaCasino is to support its affiliates and their acquisition strategies by releasing some customised campaigns and special assets.
The Chief Executive Officer of Income Access and Paysafe’s Digital Wallets division, Lorenzo Pellegrino, confirmed of the deal with TradaCasino, saying that everyone working at the marketing technology and services provider were excited to join forces with a gaming operator with such a diverse casino offerings. Mr. Pellegrino also shared that the Income Access platform is ready to support the ongoing commitment of TradaCasino to its affiliates.
- Author
Olivia Cole
