Isle of Man-based gaming and online gambling operator GVC Holdings announced the roll-out of its brand new casino studio called The Clubhouse. The new casino studio is to provide the business-to-business and business-to-consumers gambling operator’s customers with live table games, which would be offered across the entire portfolio of gaming websites operated by the company.
GVC Group has evaluated the launch of the casino studio as the most important upgrade of the company’s live offering since it carried out the acquisition of bwin.party brand. In addition, the Group also described the roll-out as a step that would significantly improve players’ gaming experience.
Oliver Bartlett, Head of Live Division at GVC Holdings, commented on the release, saying that The Clubhouse casino studio had been created in order to face the challenge of using a single private studio in order to provide multiple brands with the offerings of the live casino studio. Mr. Bartlett praised the new addition to the company’s offering for the fact that it would be possible for the operator to take its customers literally anywhere across the world thanks to the new “windows” feature offered by the studio.
GVC Holdings revealed that the process of creating The Clubhouse took a total of six months from the initial concept to the product’s release. The new live casino studio features a dozen roulette and blackjack tables, as well as an art deco design especially developed in partnership with the leading creating consultancy My Agency. The gaming operator also revealed that it has joined forces with the gaming developer Evolution Gaming in order for the live casino studio to be competed.
In addition, a new feature called “windows on the world”, allowing the operator to virtually transport players to various destinations around the world, is to be offered.
As mentioned above, the new addition to GVC Holdings’ product portfolio has been especially designed in order to feature all brands of the company. After the official roll-out, the live table games of the live casino studio will provide table games to all websites of the Isle of Man-based gaming provider, including bwin, partycasino and partypoker. In addition, a number of selected business-to-business partners of the company would also be able to get access to the newly-released live casino studio’s table games offering.
GVC Holdings also revealed that its experienced Live Product Team has made sure that all dealers, croupiers and presenters who will be working at the live studio, had been properly trained in order for them to guarantee the best gaming experience to GVC’s customers.
The Chief Product Officer of GVC Holdings, Liron Snir, further explained that the company had spent most of 2016 improving its casino product suite by adding new games to its offering. Moreover, Mr. Snir said that the operator had also been aimed at improving its live offer, which happened through the roll-out of The Clubhouse studio.
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Olivia Cole
