The US gambling products, services and solutions provider Scientific Games Corporation announced that it has acquired the UK-based gaming options developer Red7Mobile Ltd, a company engaged in the development and delivery of desktop and mobile gaming innovations and sports applications aimed at various gaming partners.
Thanks to the acquisition, Scientific Games would boost its portfolio with a great number of interactive and mobile table and slot games, as well as instant win games and scratch cards.
The Chief Executive Officer of Scientific Games Interactive Barry Cottle commented on the content partnership agreement, saying that the purchase of Red7Mobile was a great step for the future growth of Scientific Games Interactive. According to Mr. Cottle, the innovative games additions to the already existing content offered by Scientific Games would be great for the company. He praised Red7Mobile sports betting applications for the excellent featured that would undoubtedly add to the brand’s sports betting offering.
As revealed by Mr. Cottle, a large number of Red7Mobile’s partners also work in collaboration with Scientific Games. This is also one of the main reasons why the acquisition of the British gaming software developer is considered as a deal that would have positive impact on both parties and all stakeholders. Scientific Games Interactive’s Chief Executive Officer further explained that the content provided by the UK brand would be integrated in the game library of Scientific Games, so that the latter expands its local portfolio, including both the digital and retail gaming solutions offered. The acquisition is also expected to help Scientific Games provide even greater excellence when it comes to gaming offering for the Real Money Gaming brand on a global scale.
Apart from the development and supply of game content, Red7Mobile is also engaged in providing a great variety of sports betting solutions. The latter are considered as dynamic and flexible enough to suit the needs of as many customers as possible. The real-time platform provided by the brand would also be helpful as long as UX and UI solutions are concerned.
Up to date, the British gaming developer brand already has existing game, platform and sports partnerships with a great number of the best-recognised online gaming and sports betting operators on a global scale.
Scientific Games also revealed that under the terms of the partnership deal it would employ the entire staff of the Red7Mobile brand in the company’s already existing location in Bristol. Of course, the existing online and sports betting partnerships of Red7Mobile will also be supported by the US company.
The deal with Scientific Games was also confirmed by the Chief Executive Officer of Red7Mobile Matt Hatch and the firm’s Chief Technology Officer Adam Fox. The Chief Executive Officer of the company shared that the customer of the US brand would be able to get great gaming solutions and excellent quality all over the world.
- Author
Olivia Cole
