Yggdrasil Pens Slot Content Agreement with Betfred

The acclaimed supplier of premium online and mobile casino solutions Yggdrasil Gaming announced it has sealed an agreement with leading UK sports betting and casino operator Betfred. The newly signed deal will see the launch of Yggdrasil Gaming’s content across Betfred’s UK and dot com domains. The agreement between the two parties is also said to further Yggdrasil’s expansion across the online gambling market in the United Kingdom.

The terms of the new agreement allow for the direct integration of Yggdrasil’s entire gaming collection of award-winning slots on Betfred’s UK and dot com websites, including the latest additions to the Swedish developer’s portfolio, Sunny Shores and Spiña Colada. This direct integration will also enable Betfred to take advantage of Yggdrasil’s bespoke suite of promotional tools BOOST™. Additionally, the UK operator will benefit from the Swedish developer’s social sharing functionality BRAG.

Russell Young, Commercial Director of the UK operator, shared that at Betfred, they are thrilled by the opportunity to offer Yggdrasil’s products to their players. According to Young, the UK betting provider is looking forward to seeing how Betfred customers would react to the addition of the latest slot content.

Young went on to say Betfred’s chief priority is to ensure its player base enjoys a first-class gaming experience, which can be achieved primarily by providing customers with an extensive selection of popular titles. In Young’s words, Yggdrasil has attracted a lot of attention in recent years and is currently among the most popular suppliers of premium slot games.

Betfred’s Commercial Director concluded by expressing his excitement at the opportunity to integrate the advanced in-game promotional tools, created by Yggdrasil as this step would enable the UK operator to better engage with its customers.

Fredrik Elmqvist, Chief Executive Officer at Yggdrasil Gaming, expressed his opinion that the UK operator is a “natural home” for the supplier’s content since Betfred is well-known in the industry for ensuring a quality gaming experience to its players. Elmqvist explained that integrating Yggdrasil’s slot selection within the websites of leading gaming operators has been a chief priority for the company, alongside obtaining a UK license. The Chief Executive concluded by expressing his belief that Yggdrasil Gaming and Betfred would enjoy a long and productive partnership not only on the UK gaming market but beyond.

Yggdrasil’s games are designed to run on the bespoke iSENSE platform which is compatible with both desktop and mobile devices. In addition, Betfred players will be able to enjoy a more flexible, higher-quality gaming experience since the iSENSE platform utilises the more universal HTML5 mark-up language instead of using the outdated Flash technology.

The features Betfred customers will benefit from include the option to process deposits without leaving the base game screen and the dynamic reels of the slots which unlock feature rounds directly within the main game. The newly penned deal follows Yggdrasil’s successful expansion across several key European markets earlier this year, including Gibraltar, Italy, UK, Romania, and Malta. The Swedish developer made its latest step towards international expansion at the end of June, 2017, when it launched its products on the Georgian market.

  • Author

Olivia Cole

Olivia Cole has worked as a journalist for several years now. Over the last couple of years she has been engaged in writing about a number of industries and has developed an interest for the gambling market in the UK.
Daniel Williams
Casino Guardian covers the latest news and events in the casino industry. Here you can also find extensive guides for roulette, slots, blackjack, video poker, and all live casino games as well as reviews of the most trusted UK online casinos and their mobile casino apps.

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