The Health Lottery, a UK lottery which operates society lotteries as a representative of 51 Community Interest Companies (CICs), revealed that it is to raise money for good causes in Worcestershire, Coventry, Herefordshire and Warwickshire over the following week.
The campaign started on February 11th and is to take place over the entire week. The Health Lottery carries out such a campaign every week, with the proceeds accumulated during the week redirected to various community causes in different regions of the country. This week, it is the HealthThrive Community Interest Company in Coventry, Warwickshire, Herefordshire and Worcestershire which is to benefit from the Health Lottery proceeds.
For the time being, the 51 CICs, which are actually 51 separate lotteries, operate in rotation. This way of operation guarantees that all areas in England, Wales and Scotland are covered by The Health Lottery and receive a fair share of the funds raised. The tickets offered by The Health Lottery come at the price of £1 and can be purchased in more than 32,000 stores across the country. They are also offered online.
The first draw of The Health Lottery took place in March 2012. Since then, the proceeds that have been raised by the HealthThrive CIC, amount to more than £1.5 million, with the money being distributed to community groups in the area. As far as the lottery’s nation-wide campaigns are concerned, the amount raised by them is estimated to over £96 million.
The Health Lottery Warned by ASA on Advertising
For the time being UK lotteries are some of the most popular ways to raise funds for social causes, not to mention the fact that under the existing UK gambling legislation, the proceeds of British lotteries are allowed to be used to fund such causes only. However, sometimes certain problems related to local lotteries also occur.
It was in January 2018 when the major gambling industry regulatory body – the UK Gambling Commission (UKGC) – called for the local lottery operators to make sure that they always comply with the current advertising rules after a case in which The Health Lottery was involved. Back in November 2017, the local Advertising Standards Authority issued a warning for The Health Lottery, as is found that the information for the likely winnings available in the lottery featured in an advert could be misleading to players.
According to the advert, maximum amount of £100,000 could be won in each of its five draws over the week, meaning that the weekly jackpots that could be paid out amounted to up to £500,000. However, the ASA noticed that the top prize of £100,000 had not been won since February 2015, when the five draws every week were officially rolled out by The Health Lottery. The UK advertising regulatory body claimed that the amount of £100,000 no longer represented the realistic winning that could be received as a jackpot prize.