Author: Daniel Williams

Key Moments: December 2025 ended with online casino spending at €333.7m, marking an 18.4% increase year-on-year Lottomatica captured 31.14% of online casino market share in December, with Sisal at 12.10% Online sports betting spend in December was €126.6m, down 18.8% compared to December 2024 New Licensing Structure Alters Market Dynamics Italy began its first full month under a restructured online gambling regime in December 2025. The overhauled framework, introduced in mid-November, reduced the active operator pool and imposed stricter regulations on online branding. These changes have immediately impacted both the…

Key Moments SavageTech partnered with Gaming Innovation Group (GiG) to roll out its avatar-led gamification engine to GiG operators. The system adds a gamification overlay to sportsbook and casino products, boosting engagement through progression-based mechanics. SavageTech gained strong industry visibility after winning the SiGMA Asia Startup Pitch in Manila earlier this year. Innovative Gamification Layer for Operators SavageTech and Gaming Innovation Group (GiG) have announced a new partnership. As a result, GiG operators will gain access to SavageTech’s avatar-based gamification engine. The technology functions as an overlay on existing sportsbook…

Key Moments: WeezyBet recorded more than €1 million in betting volume within one month of moving to the Quantum Gaming platform. The platform switch focused on higher capacity, faster transactions, and stronger operational control. Both companies confirmed plans to continue working together as WeezyBet expands. Strong Start Post-Migration WeezyBet surpassed €1 million in betting volume during its first month on the Quantum Gaming platform. As a result, the company marked a strong early return on its platform migration. This performance reflects WeezyBet’s targeted player acquisition strategy. At the same time,…

Key Moments: Estonian officials identified a legislative error that excluded online casinos from the 2026 gambling tax framework. The law mistakenly classified online casinos as “skill games” instead of “games of chance,” shielding them from new taxes. Lawmakers plan to fix the loophole within weeks to keep the 2026 budget rollout on track. Discovery of the Tax Exemption Oversight Estonia’s upcoming gambling tax reform hit an unexpected obstacle after lawmakers discovered that online casinos were missing from the 2026 tax structure. During a routine legislative review, officials found that the…

Key Moments: Fast Track has finalized the acquisition of Greco, integrating the specialist in theoretical value modelling into its primary product suite Greco’s expertise in player behavior analysis is set to enhance Fast Track’s approach to combating bonus abuse and value leakage This acquisition is anticipated to embed risk management more deeply into customer relationship management processes for operators Integration of Greco’s Value Modelling into Fast Track Platform Fast Track has officially acquired Greco in a multi-million-pound deal, fully absorbing the theoretical value modelling firm into its CRM platform. This…

Key Moments: The number of state championships with title sponsors held steady at 18 out of 27 for 2026. Betting companies reduced their involvement, with Superbet participating in five championships and two other firms exiting sponsorships. Retail brands doubled their representation, reaching four naming rights deals in 2026. Changing Sponsorship Patterns Across Brazilian State Football An analysis of naming rights deals in Brazil’s 27 state football championships in 2026 has revealed a distinct shift in the sponsorship landscape. While the total number of sponsored competitions remained unchanged, the composition of…

Key Moments: 280 individuals, including 46 MPs and 216 local councillors, signed a letter urging changes to gambling venue regulations. The government pledged in 2025 to introduce “cumulative impact assessments” for licensing decisions. Industry reports show that over 2,300 betting shops have closed since 2019, a 29% nationwide reduction. Escalating Pressure for Regulatory Reform Debates over gambling oversight in the UK have intensified. Prime Minister Keir Starmer faces calls to revise the licensing of new betting shops and all-hours slot machine venues. Central to the discussion is the “aim to…

Key Moments: Matchbook plans to launch a dedicated prediction market product in the UK in the coming weeks. The platform will be regulated as gambling in the UK, unlike the financial-derivatives model used by US operators. Matchbook aims to attract users with a user-friendly “yes/no” trading interface built on its existing exchange technology. UK Launch Targets New Prediction Market Audience Matchbook will roll out the UK’s first standalone prediction market product soon. The offering introduces a “yes/no” event trading format. This approach has already gained traction in the US and…

Key Moments: Assembly Bill A9251 has been reintroduced to establish a regulated framework for prediction markets, strictly limiting contract offerings to residents The ORACLE Act outlines five categories of prohibited markets, including sports, politics, catastrophic events, deaths, and securities Senate Bill 2614, refiled on January 7, 2026, proposes legalizing and taxing online casinos and lottery sales, aiming to generate $1 billion in yearly tax revenue Legislative Spotlight on Prediction Markets New York lawmakers are considering renewed legislation to impose a robust regulatory framework for prediction markets. Assembly Bill A9251, known…

Key Moments According to a TrustPlay survey, 47.1 percent of gamers with tradeable skins have wagered them on third-party platforms. In addition, over 79 percent of survey respondents reported behaviors linked to clinical markers of problem gambling. Notably, the most visited skins gambling sites drew more monthly global traffic than major betting operators such as Betfred.com and Betway.com. Unregulated Skins Gambling: Scope and Impact A recent review from TrustPlay, an evaluative platform focused on gaming marketplaces, reveals a large and mostly unchecked gambling sector built around in-game items known as…