Author: Daniel Williams

Key Moments: Ontario sportsbook revenue in September fell 23% month over month Total cash wagers in Ontario increased by 5% compared to August Active player accounts rose 15%, while average revenue per account declined 15% Revenue Falls as Betting Volume Rises Ontario’s regulated iGaming market experienced notable shifts in September, as disclosed by iGaming Ontario. While total cash wagers climbed by 5% over August to CA$8.55 billion, overall revenue slipped 2% to CA$329.4 million. This dynamic was visible in the sports betting vertical, where gross revenue declined 23% month over…

Key Moments: A new bill proposes doubling Brazil’s gambling tax rate to 24% of gross gaming revenue Industry experts warn the measure could damage growth and push activity toward unregulated markets Operators already face multiple layers of taxation, driving Brazil’s effective tax burden among the world’s highest Escalating Tax Proposals Spur Uncertainty Brazil’s gambling sector, which only recently entered a regulated era, now faces turbulence due to fresh legislative efforts aimed at increasing taxation. Under newly introduced bill PL 5,076/2025, lawmakers are considering pushing the gambling tax rate from 12%…

Key Moments: SportsHandle projected up to $370 million in bets for Missouri’s inaugural month of legal wagering Estimated operator revenue ranged between $22 million and $41 million in the opening month Missouri’s December 1 launch coincided with major sports events, boosting potential engagement Projections Highlight Promising Market Entry SportsHandle has projected that Missouri could see wager volumes as high as $370 million in its first month of legal sports betting. This estimate was developed using market data from the launches in Maryland, North Carolina, and Ohio. According to the analysis,…

Key Moments: Online casinos have implemented artificial intelligence to personalize player experiences in real time Customer Data Platforms now enable operators to deliver instant, customized offers based on player activity The move toward AI-driven personalization raises both player engagement and ethical considerations The Rise of Data-Driven Personalization The landscape of online casinos has experienced a significant transformation as artificial intelligence assumes a central role in how platforms interact with players. No longer are players grouped into broad segments based on basic traits. Machine learning models today scrutinize details such as…

Key Moments: The NCAA delayed its planned betting rule for college athletes and staff from November 1 to November 22. Strong objections from conference leaders, including a letter from SEC Commissioner Greg Sankey, influenced the postponement. The NCAA is currently investigating 13 athletes from six schools over potential betting violations. Policy Launch Delayed Following Pushback The NCAA has postponed the start date for its new policy permitting college athletes and athletic department employees to place bets on professional sports. Originally slated to begin on November 1, the rule is now…

Key Moments: DraftKings Inc. has named Gregory W. Wendt as an independent director, effective October 24, 2025. Wendt brings 37 years of experience at Capital Group Companies, including oversight of global casinos and the leisure sector. The company continues to expand, offering sports betting and iGaming services across multiple U.S. states, Washington D.C., and Ontario, Canada. Leadership Designed for Growth DraftKings Inc. has announced that Gregory W. Wendt will be joining its Board of Directors in the capacity of independent director on October 24, 2025. The company’s decision underscores its…

Key Moments: Dmitry Starostenkov evaluates how seasonality intensifies retention challenges for sportsbooks Existing solutions face regulatory and operational obstacles, limiting their effectiveness Research reveals fast-paced poker formats captured 94% of Sit & Go GGR in 2024 Understanding the Retention Hurdle in Sports Betting Sports betting naturally follows the rhythm of the sporting calendar, with betting volumes surging during flagship events and sharply declining during less active periods. For operators, this recurring cycle of peaks and troughs drives up the cost of re-engaging inactive customers and puts consistent revenue under threat.…

Key Moments: Meta continues to contest Malaysia’s licensing requirements for major social media platforms Since January, platforms with more than eight million local users have been mandated to obtain a license from the MCMC The MCMC reports over 321,000 gambling-related posts were taken down between 2022 and mid-2025 Regulatory Efforts Spark Pushback from Meta Tensions have risen as Meta opposes Malaysia’s latest regulatory efforts aimed at curbing illegal online gambling and cybercrime. The new licensing policy, enforced since January, requires digital platforms with over eight million local users to obtain…

Key Moments: FanDuel and DraftKings have maintained dominance in the US, creating significant acquisition challenges for smaller operators. Mobile wagering represents approximately 90% of total handle in regulated US states, highlighting the importance of a mobile-first strategy. Personalized advertising campaigns have been shown to achieve a 5–8x ROI, while weekly creative optimization can increase click-through rates by up to 50%. Market Dynamics and Operator Challenges The US gambling landscape is uniquely fragmented, with each state imposing distinct regulations and exhibiting varied consumer preferences. This diverse environment poses notable challenges for…

Key Moments: SBOpco LLC has received a $20,000 fine from New Jersey’s Division of Gaming Enforcement due to a UFC betting system error in 2022. Incorrect odds on the February 12 fight between William Knight and Maxim Grishin caused legitimate winning bets to be initially rejected, prompting regulatory intervention for proper payouts. Additional penalties targeted SuperBook and its affiliates for accepting prohibited wagers and repeatedly violating self-exclusion regulations. Costly System Error Impacts UFC Bettors SBOpco LLC, which formerly operated Westgate Las Vegas’ SuperBook, has been ordered by New Jersey’s Division…