Over Moscow-hosted Russian Gaming Week 2017, the international online gaming software provider BtoBet managed to reach many casino and sports betting licensees that have been aimed at developing their business in regulated markets around the world and also increase their revenue generated under the constantly developing legislation and regulatory framework in the region of Eastern Europe.
The company is one of the leading suppliers of new iGaming technologies on a global scale. It offers flexible, customizable and secure cloud-based systems in order to provide its customers with high-quality capabilities for their online gaming and sports betting business. Currently, the technical team of BtoBet is located in Skopje, while its sportsbook team operates from Rome. The commercial and marketing centre of the supplier is hosted in Malta.
Up to date, the online gaming situation in Eastern Europe and Eurasia is not an easy one. Countries in the above-mentioned regions have been recently making steps to regulate their iGaming industry, so companies that operate their need to be prescient as far as future regulatory changes are expected, in order for them to be able to take advantage of various opportunities in order to boost their profit to the maximum.
Currently, the multi-jurisdiction platform provided by BtoBet is in line with the requirements of a strictly-regulated market. The company’s platform is being integrated with about 2,000 casino games and could be easily incorporated by third-party suppliers. As soon as the integration is carried out, the online gaming content can benefit from the Artificial intelligence and Recommendation engine of BtoBet in order to handle growth opportunities.
Also, by using the BtoBet’s advanced tools, licensees in East Europe could collect data and monitor their players’ behaviour. Thanks to the tools, operators could also better understand their customers’ needs and requirements and of course, provide them with more refined and exquisite offers.
The Chief Executive Officer of the international iGaming software provider Kostandina Zafirovska commented on the upcoming participation of BtoBet in two upcoming gaming shows that are to be hosted on the territory of Eastern Europe – the CEEGC in Budapest and BEGE Expo in Sofia. She confirmed that the brand is to attend a number of important gaming shows on Eastern Europe and will demonstrate its Casino and Sportsbook products that could be used by local operators in order for them to boost their business and expand their operations online.
Ms. Zafirovska explained that players from East Europe demonstrate constantly growing interest in iGaming and eSports competitions. She also confirmed that recently, the customers had become more engaged with shifting from traditional sports to cybersports. Ms. Zafirovska also said that the customers from the region have grown a preference to mobile and desktop online gaming products in comparison to the ones offered in betting shops.
- Author
Olivia Cole
