The UK-based gambling operator Sky Betting & Gaming revealed that it has reached a multi-product renewal of its partnership agreement with Playtech, which is currently considered the leading Omni-channel gaming software supplier on a global scale.
The extension of the collaboration deal covers the special Playtech Casino, which is a specially-created Live Casino environment. A Bingo and dedicated Bingo network are also available.
Sky Betting & Gaming’s Chief Executive Officer Richard Flint shared his delight with the partnership his company had had with Playtech over the years and confirmed that the extension of the collaboration deal was a major part of its plans for continuous growth across the largest brands of the company.
The two companies have been having a long-term partnership, with the gaming operator Sky Betting & Gaming reporting large growth on an annual basis within its gaming, bingo and live verticals. The company has also been quite successful thanks to the Playtech’s products that had been implemented in its marketing structure.
Earlier in 2017, the gaming operator won the first-ever Playtech Award and got recognition for its marketing proficiency and innovative solutions across the Playtech Casino network consisting of international licensees. Apart from getting the first-place prize of a one-month exclusivity period of a new Playtech game, the company was also awarded with a monetary prize of £50,000 for its marketing strategy.
The dedicated Live Casino environment has been released in April 2017, after the two companies have been working in collaboration for several months in the Isle of Man-based online gambling software supplier’s studio in Riga. As a matter of fact, Sky Casino was the first-ever brand that launched such an offering within the new studio of Playtech, which is also the largest facility of such type on a global scale.
The two companies have worked in close partnership in order to create a studio that featured ultra-modern environment, offering a series of various Sky Casino tables available for players who used both desktop and mobile devices.
The Chief Executive Officer of Playtech, Mor Weizer explained that everyone at the online gambling software developer were very happy with the fact that they had managed to ink a long-term extension of the deal, which also included multiple products. Mr. Weizer shared that the agreement would bring together one of the fastest-growing UK sports betting and gaming operators in the UK with excellent results and the leading gaming software and technology developer, which would secure their future growth.
According to the Playtech’s boss, the partnership extension deal not only comes as a proof of the company product’s excellence and quality, but also demonstrated the great trust and hopes the betting and gaming company had put in Playtech. Mr. Weizer also shared his utter surety that the two companies together would be able to achieve greater success in the future.
- Author
Olivia Cole
