The leading provider of casino, sportsbook, bingo and lottery services NYX Gaming Group revealed that it has reached a partnership agreement with GoldBet. The latter, known as one of the top sports betting operators on the territory of Italy, has managed to expand its content offering by becoming part of the award-winning NYX Open Gaming System (OGS).
Under the terms of the agreement, GoldBet added various NYX Gaming Group services, so now its customers would be able to access literally thousands of slot games, poker and bingo through a single integration. The already existing NYX customers have upgraded their offering from the CGS platform to the NYX OGS platform.
The Head of Marketing division at GoldBet, Stefano Tino, confirmed of the deal, describing the content partnership agreement with NYX Gaming Group and the integration of GoldBet to NYX Open Gaming System as a crucial step for the company. According to him, the deal would help GoldBet deliver its expansion plans, especially considering the quality usually delivered by NYX Gaming. Mr. Tino also added that everyone at the Italian sports betting operator were very glad with the fact that they managed to get the desired partnership agreement, so that they would be able to considerably boost their content library as part of the collaboration deal.
As part of the agreement, NYX Gaming Group is to serve its Open Gaming System to the Italian sports betting operator via its content studio called Game360. The latter offers an all-inclusive product portfolio that a great variety of casino and betting platforms. The integration that follows as part of the deal, is to provide GoldBet’s customers with the opportunity to access all games available at the Open Gaming System of NYX Gaming, regardless of the fact if they are developed by NYX or by a third-party supplier. This would make over 100 titles available to GoldBet, including premium NextGen content such as Medusa, Gorilla Go Wild, Jackpot Jester 50k, A Dragon’s Story, Merlin’s Millions SuperBet, as well as one of the latest releases of the brand – Wild Play SuperBet.
The deal was also confirmed by the General Manager of Game360, Andrea Guzzon, who expressed his surety that the integration had been a very positive step for GoldBet, as it had allowed it to boost its games offering, hence expand its reach across one of the most important regulated online gaming markets with a great variety of high-quality and market-customised content.
According to Mr. Guzzon, inking a partnership deal with a large and successful customer, such as GoldBet, was always a very encouraging sign when it comes to the online gaming business. The General Manager of Game360 also said that the deal came as a proof that NYX Open Gaming System (OGS) had been greatly valued for its flexibility delivered by the platform to operators from all over the world.
- Author
Olivia Cole
