Key Moments:
- Detroit Lions have designated BetMGM as their inaugural official sports betting partner.
- BetMGM has introduced two Lions-themed casino games, Motor City Slingo and Gridiron Goal.
- The Lions hold an 11.8% handle for Super Bowl winner wagers at BetMGM, ranking behind only the Buffalo Bills and Philadelphia Eagles.
Strategic Collaboration Expands Fan Engagement
The Detroit Lions have entered into their first-ever official sports betting partnership by aligning with BetMGM, just as the NFL season is set to begin. This multi-faceted agreement features co-branded content and in-game marketing activations. As part of this collaboration, BetMGM has debuted two exclusive Lions-branded casino games: Motor City Slingo and Gridiron Goal.
“The Detroit Lions historic relationship with BetMGM has been years in the making and we’re proud to announce details of our official partnership,” said Detroit Lions Team President Rod Wood. “We’re continuously seeking new ways to entertain and involve our fans which is especially important during such unusual times; this partnership with BetMGM will provide additional and exciting opportunities to engage our fans.”
BetMGM Launches Enhanced App and Casino Titles
BetMGM has rolled out a new app, touted as its fastest, most user-friendly release so far. The app features a redesigned dark theme, scrollable content, new parlay-building options, live same-game parlays, live tracking for Apple users, and an updated rewards dashboard. Alongside the mobile app update, BetMGM has introduced Lions-specific casino games to complement the partnership.
Canadian Interest and Market Insights
The Lions have a notably strong fan base in Canada, with the highest Canadian ticket sales coming from the Windsor region, accounting for around 5% of total season ticket holders. As BetMGM seeks to capitalize on the team’s popularity in Ontario, the partnership is expected to generate further engagement in the province.
Betting Trends and Game Lines
BetMGM has reported that the Detroit Lions are among the most wagered-on teams to miss the playoffs (+150), joining the Minnesota Vikings (-105) and Washington Commanders (+115) in that category. At the same time, the Lions have attracted 11.8% of the handle for Super Bowl winner bets at BetMGM, trailing only the Buffalo Bills (13.9%) and Philadelphia Eagles (12.2%).
“When we first opened the BetMGM Sports Lounge at MGM Grand Detroit in March, we hoped to develop deep relationships with the state’s top teams,” said BetMGM’s Chief Marketing Officer Matt Prevost. “We are honored to be the first sports betting partner of the Lions and to offer their fans access to a variety of best-in-class promotions and perks only available on BetMGM.”
| Team | Handle Percentage (Super Bowl Winner) |
|---|---|
| Buffalo Bills | 13.9% |
| Philadelphia Eagles | 12.2% |
| Detroit Lions | 11.8% |
The Lions are set to begin their season against the Packers in Green Bay at 4:25 p.m., with BetMGM setting the moneyline at Lions +118 and Packers -139.
Expansion Across Multiple Markets
BetMGM has established a presence in 29 different markets, offering both mobile and retail sports betting options as it continues to partner with prominent teams like the Detroit Lions.
- Author
Daniel Williams
