Key Moments:
- Fewer than twelve prize bingo venues are believed to still operate in England
- Michael Jennings has invested approximately £70,000 in prize stock to attract players
- Despite current economic challenges, Jennings plans to expand his prize bingo business
Traditional Prize Bingo Faces Modern Decline
Prize bingo, once a mainstay in seaside arcades across the UK, has seen a sharp decline in recent years. The game, characterized by players marking off numbers on cards in hopes of winning prize vouchers, has been steadily disappearing as many arcades shutter their doors or replace bingo machines with newer alternatives. It is believed that less than a dozen venues currently offer this form of entertainment in England.
One Operator Bets on a Comeback
Michael Jennings, who comes from a long line of showmen, is working to bring prize bingo back to prominence. Eight summers ago, he shifted into the bingo business by purchasing a prize bingo arcade near Hemsby. In 2023, he expanded by taking over the lease of a building on Great Yarmouth’s golden mile. At age 41, Jennings has committed significant resources to this endeavor, reporting that he is holding nearly £70,000 worth of prizes, which include items from cosmetics to household appliances and toys.
Changing Market Conditions and Community Response
The shift toward modern gaming machines, which use tickets for prize redemptions and are cheaper to operate, has contributed to the decline of traditional bingo. According to Jennings, these machines require fewer staff and have “killed a lot of the business off.” Despite these obstacles, he believes there remains a dedicated audience for the classic bingo experience, noting the intergenerational appeal and the memories it creates for families vacationing in the area.
Visitors have expressed excitement over the return of prize bingo. Michelle Fitzgerald, visiting from the south coast, commented, “It’s something I can play with my mum or my kids.” Rita Fisher, who now resides in Norfolk, appreciated the nostalgia associated with the game. Linda Brown, a long-time player, remarked on the enjoyment of the experience despite never having won.
Business Challenges and Future Outlook
Despite positive feedback from patrons, Jennings reports that business has been slow, partly attributed to cost-of-living concerns that make non-essential spending less attractive. Nevertheless, he remains focused on growth, purchasing used bingo equipment when possible and outlining plans to open additional sites with the involvement of his children. Jennings noted, “They’re happy with prize bingo. It’s something that a lot of people aren’t willing to do.”
Prize Bingo: A Niche with Growth Ambitions
| Aspect | Detail |
|---|---|
| Locations Still Operating | Fewer than a dozen in England |
| Current Prize Investment | £70,000 in stock |
| Expansion Strategy | Purchasing additional used bingo cabinets and equipment |
- Author
Daniel Williams
