Key Moments:
- Podium has been providing UK racing content to Dabble since the summer
- Dabble is expanding its socially driven betting platform to the UK after rapid growth in Australia
- Podium supplies all UK horse and greyhound racing data to Dabble through Betmakers technology
Strategic Collaboration Enhances Social Betting in the UK
Podium, a global supplier of sports data solutions, is supplying Dabble with racing content as the app-based betting platform launches for UK bettors. Dabble combines classic wagering features with an interactive, social media-inspired interface, aiming to engage the next generation of racing enthusiasts. The UK racing data delivered by Podium is powered through Betmakers’ technology stack, ensuring bettors receive comprehensive coverage for both horse and greyhound events.
Focus on Innovation and Audience Engagement
Ian Houghton, Commercial Director at Podium, states: “At Podium, we are always excited when we see innovation in the industry, so we are delighted to play a part of Dabble’s expansion into the UK market, particularly at a time when the racing industry needs to retain a younger audience. We look forward to exploring how Podium’s services can continue to support Dabble’s global ambitions.”
The collaboration, active since the summer, reflects a shift in the way racing data is applied, fostering a social and interactive experience for users on the Dabble platform.
Market Expansion and Future Outlook
Dabble’s entry into the UK represents its third market following a period of rapid growth in Australia. Tom Rundle, CEO of Dabble, comments: “Dabble’s move into the UK is a natural fit. We’re a challenger brand with an exciting product that we built ourselves from scratch. We’re already seeing that resonate with the UK audience. Yes, you can get a bet on, but essentially, we are placing ourselves as being community driven. We’re creating a richer experience at every touch point.”
Overview of the Partnership
| Company | Role | Market | Technology Partner |
|---|---|---|---|
| Podium | Racing Content & Data Provider | United Kingdom | Betmakers |
| Dabble | App-based Social Betting Platform | United Kingdom (third international market) | Betmakers |
- Author
Daniel Williams
