Key Moments:
- LOTBA has organized specialized training sessions for celebrities and influencers cited for promoting unlicensed online gambling.
- Official figures reveal 23 influencers have completed this training, with 93 legal notices and 22 legal complaints concerning unauthorized gaming venues.
- The “Hablar es Ganar” campaign continues to advocate for open dialogue to prevent underage involvement in illegal gaming.
Training Influencers to Address Illegal Gambling Risks
The Buenos Aires City Lottery (LOTBA) recently rolled out a new educational initiative, targeting celebrities and influencers who had previously faced legal complaints for endorsing unregulated online gaming on their social media channels. Hosted at a LOTBA facility in Buenos Aires, the session drew attendance from notable figures such as TV personality Wanda Nara and visual artist L-Gante, among others. These participants joined as part of Reparation Agreements, an effort supported by the Specialized Prosecutor’s Office for Gambling (FEJA).
Highlighting Child Gambling Addiction and Influencer Impact
Experts from LOTBA delivered in-depth presentations about the dangers associated with unlicensed gambling platforms, emphasizing their easy availability to minors. The regulatory body outlined numerous hazards, including the absence of oversight, exposure to fraud, lack of consumer protection, and heightened prospects of gambling addiction.
Central to the agenda was the issue of child gambling addiction, viewed by LOTBA as a critical area requiring urgent regulatory and social action. By focusing on influencers – who often reach youthful audiences – the objective is to limit minors’ exposure to illicit gambling content and guide attention toward regulated, responsible gaming alternatives.
Strategic Measures and Enforcement Efforts
LOTBA emphasized that the training is part of an extensive suite of ongoing measures in Argentina designed to stamp out illegal gambling activity and safeguard vulnerable groups, especially children. During the sessions, influencers received concrete guidance on identifying hazardous behavior, promoting responsible gambling, and fostering safer interactions with their audiences. LOTBA reinforced its role as the official regulator and advocated for robust legal frameworks that support a secure and socially responsible gambling environment.
Enforcement Data and Legal Proceedings
| Metric | Quantity |
|---|---|
| Influencers Trained | 23 |
| Legal Notices Issued | 93 |
| Legal Complaints Against Unlicensed Venues | 22 |
Recent results shared by the regulator underscore notable progress: 23 celebrities and influencers have participated in these sessions, 93 legal notices have been dispatched, and 22 legal proceedings have been initiated against clandestine physical gambling establishments.
This approach combines legal action with educational training, enabling those previously accused to actively contribute to prevention and advocacy efforts in the future.
“Hablar es Ganar” Campaign Promotes Open Communication
In addition to the influencer training, LOTBA has also revived its “Hablar es Ganar” initiative, which focuses on encouraging candid conversations among families, communities, and young people as a preventive measure against underage gambling online. The campaign includes strategies to empower parents, teachers, and influencers to spot early warning signs and step in where necessary.
Toward Responsible Gaming in Argentina
This training program demonstrates Argentina’s increasing focus on managing gambling-related risks through improved regulation and social awareness. As influencers are central to cultural trends, the initiative strives to align their content with compliance and public health guidelines. With a combination of enforcement, education, and advocacy, LOTBA is setting a precedent in Buenos Aires, aspiring for a gaming ecosystem that prioritizes both legality and consumer protection.
- Author
Daniel Williams
