Key Moments:
- Shacks Evolution Studios introduced a Matatu crash game that captures the atmosphere of Kenyan street life.
- The game allows players to select from six Matatu designs and includes additional vehicle types familiar to Kenyan regions.
- Shacks Evolution Studios has launched localized versions for markets in Kenya, Ghana, Nigeria, and Ethiopia.
Highlighting Local Culture Through Gaming
Moreover, Shacks Evolution Studios launched a new Matatu crash game that actively immerses players in Kenyan street life. The innovative game brings the dynamic feel of the Matatu – a familiar mode of transport in Kenya known for its vibrant art, lively music, and characteristic slogans – to the online gaming world. CEO Ayofemi Panshack emphasized that the company is focused on delivering products specifically designed for African audiences, noting the importance of cultural relevance and connection with local players.
Incorporating Authentic Street Elements
Players can explore a selection of six distinct Matatu vehicle designs, each modeled after real-world vehicles. Additionally, the game features graffiti art and catchy slogans like “No Size” and “Time No Dey,” which reflect the vibrant visuals of Kenya’s streets. Additionally, new vehicle options like Chap Chap, Boda, Nganya, and Tuk-tuk have been included to engage those from different regions who are familiar with these forms of transportation.
| Game Feature | Description |
|---|---|
| Number of Matatu Designs | 6 |
| Additional Vehicle Types | Chap Chap, Boda, Nganya, Tuk-tuk |
| Customization Period | 3 days |
Mzii Ent is a gaming company in Kenya that has specialized in the racing category with its focus on matatu culture.
Their matatu catalogue features a wide variety of Isuzu NGRs, Toyota Hiace H200 (7L), Nissan Urvan E24 and Mitsubishi FH 215,
Kenyan Creatives To The World 🇰🇪 pic.twitter.com/0rxiGwuIpf— artbeat Kenya (@artbeatKenya) August 14, 2020
Expanding Localized Gaming Across Africa
The Matatu crash game is part of Shacks Evolution Studios’ broader plan to deliver culturally tailored content throughout Africa. Variants of the game, such as Tro-Tro in Ghana, Busly in Nigeria, and Lada in Ethiopia, have been launched. Furthermore, Shacks Evolution Studios crafted each game version to match the local culture and environment, moving away from generic, one-size-fits-all designs.
Transforming Player Engagement and Operator Strategy
This game stands apart by infusing lifestyle and technology, shifting the focus from merely winning to creating a vibrant and familiar experience. Its deep cultural integration has proven appealing both to players seeking a connection to their roots and to operators determined to expand their reach with tailored content. As a result, operators can quickly integrate the game into multiple platforms, which boosts its appeal for both operators and players.
- Author
Daniel Williams
