Key Moments
- Tsachi Maimon has been named CEO of RubyPlay, effective October 1, 2025.
- The company strengthens its global presence, following notable entries into the Brazil and US markets.
- The launch of Koala Games marks a strategic move towards further portfolio diversification within RubyPlay.
Leadership Transition at RubyPlay
RubyPlay has announced the appointment of Tsachi Maimon as Chief Executive Officer, bringing nearly twenty years of experience in the worldwide gaming sector to the B2B content developer. Maimon is set to officially begin his new position on October 1, 2025, where he will spearhead corporate strategy and oversee continued commercial growth that has strengthened the company’s international portfolio.
Track Record of Strategic Expansion
Before joining RubyPlay, Maimon previously served as CEO at Aspire Global, where he led the business through significant growth, including the acquisitions of BtoBet, Pariplay, and investments in End2End. His leadership resulted in consistent year-over-year financial improvement and growth that positioned Aspire Global for its 2022 acquisition by NeoGames. Following this transition, he took on leadership roles as President and Head of iGaming for the enlarged group, then as Chief Strategy Officer at Aristocrat Interactive, following its acquisition of the business in 2024.
Driving North American Market Growth
RubyPlay has achieved substantial milestones through its market launches in both Brazil and the United States, forming collaborations with top-tier operators. These expansions are viewed as integral to the company’s long-term growth ambitions, as RubyPlay aims to secure a leading position in North American markets characterized by evolving gaming regulations.
Innovation and Partnership through Proprietary Content
Distinguishing itself in a competitive industry, RubyPlay has focused on unique game mechanics such as Immortal Ways®, Go High®, and Diamond Explosion®. This innovation showcases the company’s commitment to delivering distinctive experiences for operators and players, supporting its evolution from content supplier to trusted development partner for customized and localized gaming solutions.
Diversification with Koala Games
In early 2025, RubyPlay broadened its development capabilities by introducing Koala Games as an independent studio. This move is part of a broader strategy to expand and diversify its content portfolio, creating additional streams for delivering unique iGaming experiences tailored to various operators and market segments.
| Event | Details |
|---|---|
| CEO Appointment | Tsachi Maimon named CEO, effective October 1, 2025 |
| Key Markets Entered | Brazil, United States |
| Portfolio Innovations | Immortal Ways®, Go High®, Diamond Explosion® |
| Studio Expansion | Launch of Koala Games in 2025 |
Outlook
With Tsachi Maimon leading the company, RubyPlay aims to leverage recent achievements and build an infrastructure for sustained international growth, harnessing both organic development and strategic portfolio expansion to meet the evolving demands of global iGaming markets.
- Author
Daniel Williams
