Key Moments:
- Gambling spend in Denmark reached DKK 634m ($99.16m) in July 2025, nearly 13% above last year’s level for the same month.
- Online casinos generated DKK 349m, marking over 20% growth year-on-year, with slots accounting for the vast majority of online play.
- The ROFUS self-exclusion register counted 62,577 users by July, with more than 40,000 choosing permanent exclusion.
Strong Recovery Follows Early Summer Slump
The Danish gambling industry made a significant comeback in July after a slow start to the summer. Newly released figures from Spillemyndigheden reveal that players spent DKK 634m ($99.16m) during the month, representing an increase of almost 13% compared to July last year. Following a disappointing June, where spending fell to DKK 585m, the July rebound demonstrates a swift return of player activity across the market.
Online Casinos Continue to Lead Growth
Online casinos maintained their position as the primary source of growth within the sector. In July, these platforms recorded DKK 349m in player spend, posting more than 20% annual growth. Slots dominated this segment, with nearly DKK 292m wagered, accounting for more than eighty percent of online casino activity. Table games such as blackjack and roulette followed with DKK 22m and DKK 17m respectively, while bingo and poker each reported around DKK 7.5m. Other games saw considerably less engagement from players.
| Online Casino Game | July 2025 Spend (DKK) |
|---|---|
| Slots | 292m |
| Blackjack | 22m |
| Roulette | 17m |
| Bingo | 7.5m |
| Poker | 7.5m |
Player deposit trends highlighted a continued preference for mobile channels, which accounted for about 71% of deposits. Thursdays remained the most popular day for adding funds, while weekends were less active, coming in at only fifth and sixth place for deposit activity.
Digital Betting Remains Dominant
Sports betting generated DKK 159m in spend, which reflects a 6% year-over-year increase. The vast majority of betting occurred online, with over seventy percent of all sports betting spend processed through mobile devices, and computers contributing a notable share. Physical betting shops represented only around one-tenth of all bets, underscoring the market’s digital shift.
Mixed Outcomes for Land-Based Operations
The performance of land-based gambling venues varied. Physical casinos posted a robust July with revenues reaching DKK 33m, up nearly 14% from the previous year. Conversely, land-based slot machines saw a slight downturn, declining by just over 2% to DKK 90m. Despite the drop, daily slot play remained stable, averaging DKK 3m. Arcades made up the bulk of slot activity, with restaurants contributing the remainder. Players once more demonstrated a preference for Thursday afternoons, with the 16:00 hour proving to be the busiest.
Bingo’s Consistent Niche Since Regulation Changes
Since the introduction of specific regulations in late 2024, bingo has settled into a small but stable segment of the market. Monthly figures throughout the year mostly hovered around DKK 2m, except for March and April, when activity peaked at DKK 3m. While still modest compared to casinos or sports betting, bingo has become a regular fixture in industry reporting.
Player Protection Efforts Ongoing
The ROFUS register, a self-exclusion tool, expanded further in July, reaching 62,577 registrants. Of these, more than 40,000 chose permanent exclusion. This growth emphasizes the sector’s commitment to supporting safer play, even amid rising operator earnings.
Market Outlook
July’s data signals a turnaround for Denmark’s gambling sector after June’s losses. Online casinos maintained their momentum, and physical casinos bounced back, while slot machines remained the only noticeable weak spot. On balance, the Danish market appears to be sturdy, with players returning across a wide range of channels and ongoing focus on responsible gambling measures.
- Author
Daniel Williams
