Key Moments:
- Grand Korea Leisure Co Ltd has created an AI innovation team to support digital transformation in its casino and customer service operations
- The company reported a second-quarter net profit of nearly KRW 16.96 billion (approximately US$12.1 million), representing a 49.7 percent increase year-over-year and a 5.3 percent rise quarter-over-quarter
- In April 2025, Grand Korea Leisure started partnering with Hyundai Robotics to deploy AI-driven autonomous robots at its Seven Luck casinos
AI Integration Takes Center Stage
Grand Korea Leisure Co Ltd, the largest operator of casinos catering exclusively to foreigners in South Korea, has formally introduced an Artificial Intelligence (AI) innovation team. The new initiative demonstrates the company’s commitment to aligning with the broader national agenda for ‘AI transformation’, while advancing its drive to integrate cutting-edge technology across gaming and customer services.
Strategic Objectives for AI Implementation
The newly-formed AI team will focus on three core objectives: advancing customer experiences, modernizing the company’s internal processes, and solidifying Grand Korea Leisure’s leadership in digital transformation within the tourism industry. Among its efforts, the team is set to customize casino experiences, digitize related tourism services, and link AI with enterprise resource planning tools to enhance predictive business modeling. The company also aims to build partnerships between public and private sectors for broader adoption of AI across South Korea’s tourism infrastructure.
Ongoing Digital Initiatives and Financial Performance
Grand Korea Leisure had already begun its technological upgrades prior to this latest move. In April 2025, the company started working with Hyundai Robotics to bring AI-powered autonomous robots to its Seven Luck casinos, a step toward automating and improving customer services.
Financially, Grand Korea Leisure has reported positive momentum. Its net profit for the second quarter stood at almost KRW 16.96 billion (approximately US$12.1 million), a 49.7 percent jump from the same period the previous year and a 5.3 percent increase over the first quarter of 2025.
| Quarter | Net Profit (KRW) | Net Profit (USD) | Year-over-Year Change | Quarter-over-Quarter Change |
|---|---|---|---|---|
| Q2 (latest) | 16.96 billion | 12.1 million | +49.7% | +5.3% |
Casino Presence and Industry Influence
Grand Korea Leisure operates three Seven Luck casinos restricted to foreign visitors, with two venues in Seoul – including one in the upscale Gangnam district – and one in Busan. As a subsidiary of Korea Tourism Organization and operating under the Ministry of Culture, Sports and Tourism, the company holds a vital position in the nation’s tourism and gaming ecosystem.
Commitment to Responsible and Innovative Growth
The introduction of the AI innovation team forms a central part of Grand Korea Leisure’s ongoing strategy, supporting both technological advancement and a commitment to ethical gaming. By focusing on leveraging AI’s potential, the company seeks to elevate customer engagement, optimize operations, and reinforce its standing within an increasingly digital and competitive market.
Looking Ahead: The Path to Casino Digitalization
With its focus on AI-driven transformation, Grand Korea Leisure is positioned to set new standards in South Korea’s casino sector. By developing more interactive and streamlined offerings through technology, the company supports the country’s broader modernization journey in tourism and gaming. This approach echoes a broader trend among gaming operators worldwide, seeking to responsibly enhance both customer experience and business outcomes through innovation.
Industry Implications
Grand Korea Leisure’s creation of an AI innovation team marks a significant move to maintain competitiveness in an evolving digital environment. The company’s proactive adoption of AI is expected to further strengthen its position within the gaming industry and could serve as a reference for other operators navigating the blend of technology and entertainment services.
- Author
Daniel Williams
