Key Moments:
- Alea has achieved its fifth anniversary as a pure B2B iGaming aggregator since pivoting in 2020
- The company expanded its platform from 2,000 games in 2020 to more than 16,000 games
- Alea has grown its workforce from a core team of 12 to over 80 employees, with continued expansion in key global markets
B2C Origins to B2B Aggregation Specialist
Alea’s trajectory began in 2012 as a B2C casino, but in 2020, the company embarked on a major transformation by focusing solely on game aggregation. This pivot was guided by co-founder Alexandre Tomic and supported by Charlotte Lecomte, formerly the head of product for the company’s B2C operations. Their combined experience laid the foundation for a platform responding directly to industry pain points.
Continued Growth and Global Expansion
Over the last five years, Alea has consistently delivered robust expansion across multiple dimensions. The company’s content portfolio swelled from 2,000 titles to over 16,000, and the number of integrated game providers increased from just 10 to beyond 160. Internally, Alea’s team evolved into a diverse workforce with more than 80 employees spanning engineering, legal, account management, marketing, compliance, and game partnerships. To accommodate ongoing development, Alea relocated to a larger office, strategically separating business functions from technical operations to support future growth and maintain operational agility.
| Year | Number of Games | Game Providers | Team Size |
|---|---|---|---|
| 2020 | 2,000 | 10 | 12 |
| Today | 16,000+ | 160+ | 80+ |
Advancements and Market Leadership
Alea’s approach to market entry has included pioneering moves in Latin America, actively responding to regulatory demands in areas such as Brazil, and establishing a presence in growth regions like Africa. The company has also reinforced its standing in established regulated markets like Spain and Romania. As it marks its fifth anniversary as a B2B operator, Alea remains committed to delivering improvements in technology, services, and industry partnerships, with a stated mission to streamline aggregation and offer operators greater clarity, efficiency, and performance.
Leadership Perspective
“We came from B2C knowing every limitation and frustration operators face,” said Alexandre Tomic, founder of Alea. “We started building solutions to our own problems and quickly realised we could do this for others. That’s how Alea Play was born. Today, we’re not just solving problems; we’re anticipating needs and offering solutions to issues operators didn’t even know they had. Our success over the last five years is a direct reflection of the care we place on our platform, our clients, and our team.”
- Author
Daniel Williams
