Key Moments:
- GR8 Tech’s ULTIM8 Sportsbook powers BongoBongo’s expansion in key East African markets.
- BongoBongo pioneers GR8 Tech’s backend API integration for custom frontend experiences.
- GR8 Tech’s localized technology increased registration-to-deposit conversions by 12% and doubled user retention for an African operator in 2024.
Partnership Fuels Growth in East Africa
GR8 Tech has entered a strategic partnership with BongoBongo, an iGaming brand with a notable presence in Uganda, Zambia, Tanzania, and Kenya. BongoBongo, known for its aggressive growth and precise focus, is driving forward by adopting GR8 Tech’s ULTIM8 Sportsbook – a platform engineered for exceptional speed, scale, and a competitive advantage.
The collaboration features iFrame integration currently powering live operations, while BongoBongo takes a pioneering step by adopting GR8 Tech’s backend integration via API. This technical setup enables BongoBongo to retain complete control of its frontend, allowing for a unique customer journey that stays true to the brand, all backed by GR8 Tech’s robust infrastructure. The approach offers operators a powerful mix of adaptability and performance suited for market differentiation.
“As we continue to grow across Africa and expand our local teams, having a high-performance sportsbook that complements our casino-first strategy is key. GR8 Tech gives us exactly that: the freedom to shape our frontend on top of a powerful, scalable engine. With the ULTIM8 solution and API, we’re ready to raise the bar for our players,” said the CEO at BongoBongo.
Proven Technology Optimized for Local Conditions
GR8 Tech’s experience delivering customized sportsbook solutions in Africa was illustrated in 2024, where a regional operator benefited from a lightweight and highly efficient sportsbook frontend. The platform was crafted for real-world market conditions, including slower network speeds, older devices, and restricted bandwidth. As a result, conversion rates from registration to first deposit increased by 12%, while user retention improved from 10% to 25%.
| Metric | Before | After | Change |
|---|---|---|---|
| Registration to First Deposit Conversion | – | – | +12% |
| User Retention | 10% | 25% | More than doubled |
This effort underscores GR8 Tech’s strategic focus on localization and performance-driven design, positioning its technology as a preferred solution for the region’s demands.
Commitment to Market-Driven Solutions
“Every market has its own demands, and success comes from listening closely and building accordingly. With Africa, we’ve proven that smart technical decisions drive long-term value. Now, with BongoBongo, we’re doubling down on that principle. They have bold plans and deep market insight, and we’re excited to support their next phase with tech that’s fast, flexible and built to scale with their vision,” said Yevhen Krazhan, CSO at GR8 Tech.
- Author
Daniel Williams
