Key Moments:
- FanDuel Casino has introduced the Rewards Club loyalty program in New Jersey, Michigan, Pennsylvania, and West Virginia.
- The new Rewards Club offers tiered weekly bonus back rates of 5%, 10%, 15%, and up to 25%, along with Reward Boxes and birthday bonuses.
- The “Calling All Thrillionaires” campaign enters a new phase with fresh multimedia content, with new ad spots airing in major iGaming markets.
Launch of the FanDuel Casino Rewards Club
FanDuel Casino launched the Rewards Club, a new loyalty initiative that directly engages players in four states: New Jersey, Michigan, Pennsylvania, and West Virginia. The program lets players earn points for each dollar they wager and progress through clearly defined tiers. As customers advance, they unlock escalating rewards, ranging from weekly bonus offers to exclusive benefits.
| State Availability | Bonus Back Tiers | Special Rewards |
|---|---|---|
| New Jersey, Michigan, Pennsylvania, West Virginia | 5%, 10%, 15%, up to 25% | Reward Boxes, Birthday Bonuses |
The company emphasized that the system ensures transparency and simplicity, helping players easily track their progress and rewards. According to Andrew Gradwell, Senior Vice President of Casino Product, “At FanDuel Casino, we’re committed to delivering a thrilling experience, and with Rewards Club, players can now be rewarded for their everyday play… The program is designed to elevate the player experience – enabling customers to enjoy their favorite games while earning points, unlocking new tiers, and accessing greater rewards.”
Expansion of “Calling All Thrillionaires” Campaign
Moreover, the next stage of the “Calling All Thrillionaires” campaign introduces new creative assets to FanDuel Casino’s audience. Three new advertisements—Thrillionaires, Assemble!, Shopping for Thrills, and Serving Up Thrills—have been announced. The first two spots are already available to viewers, while the third is slated for a holiday release.
These campaign elements will be broadcast in major markets, particularly in New Jersey, Pennsylvania, and Michigan. Additionally, the campaign—created with Orchard Creative—captures the anticipation and excitement that define the digital casino experience. As Daniele Phillips, Vice President of Marketing, stated, “At FanDuel Casino, we know that the thrill comes from anticipating the win. The latest chapter of ‘Calling All Thrillionaires’ brings the thrill of anticipation to life through Rewards Club. The campaign not only showcases our new Rewards Club offering but also demonstrates how FanDuel Casino continues to elevate the customer experience with innovation, loyalty, and nonstop entertainment.”
Company Overview
FanDuel Group operates a diverse range of gaming and wagering brands, including FanDuel Sportsbook, FanDuel Casino, FanDuel Racing, and daily fantasy sports. In addition, FanDuel operates FanDuel TV, a linear cable channel, alongside a direct-to-consumer streaming platform, FanDuel TV+.
The company operates under Flutter Entertainment, a global betting and gaming group headquartered in Ireland.
- Author
Daniel Williams
