Key Moments:
- Flashscore has extended its Follow Player feature to cover basketball and ice hockey, including the NBA and NHL.
- More than 1.1 billion NBA match detail views were recorded in the previous season, highlighting significant user interest.
- The Follow Player feature for football has already reached 1.3 million users since its September launch.
Feature Expansion to Basketball and Ice Hockey
Flashscore, recognized as a leading platform for live scores and sports news, has enhanced its user offering by rolling out the Follow Player feature to both basketball and ice hockey. This update enables fans to receive immediate notifications on their chosen stars from leagues such as the NBA and NHL, as well as other basketball and ice hockey competitions.
Strong User Engagement Across Sports
Following its initial release to football fans in September, the Follow Player tool quickly amassed a user base of 1.3 million, with fans selecting an average of five players each – totaling approximately 6.5 million favorited players. Building on this model, Flashscore now enables its monthly user base, which exceeds 100 million, to follow up to 100 players and get personalized updates like starting lineup status, in-game statistics (for example, goals and assists), as well as post-match performance ratings.
Impressive Usage Statistics
Company data underscores high engagement within NBA and NHL content during the 2024-25 season. In the most recent NBA campaign, users opened match detail pages over 1.1 billion times across 1,316 games, averaging around 320,000 viewers per matchup. The Los Angeles Lakers led in popularity, drawing an average of 515,000 users to their games.
For the NHL, match pages saw over 783 million opens from 1,420 games, with the Washington Capitals leading in average game viewership at 390,000 users.
League | Total Match Detail Opens | Number of Games | Most Followed Team | Avg Users Per Game (Most Followed Team) |
---|---|---|---|---|
NBA | 1,100,000,000+ | 1,316 | Los Angeles Lakers | 515,000 |
NHL | 783,000,000+ | 1,420 | Washington Capitals | 390,000 |
Company Perspective
Tomáš Pondělík, Chief Product Officer at Flashscore, stated: “Following the hugely successful launch of Follow Player for our football fans, expansion to Basketball and Ice Hockey is the next logical step. Fandom is evolving, and we’re seeing a significant shift from fans, especially with the younger generation, following only their favourite teams to a deeper interest in individual players. We see the same trend in basketball and hockey, where superstars often have a global following that transcends team loyalties. Being able to offer our users the chance to follow real-time updates from their favourite football, basketball and ice hockey stars sets Flashscore apart from other live scores apps.
“Our community has been asking for this feature, and the data shows a clear appetite for in-depth information. With Follow Player now available for basketball and ice hockey, fans can track their heroes in real time with the fast, non-intrusive notifications they expect from us. We’re already working on adding more meaningful player data to give fans a richer understanding of performance, and this is just the beginning.”
- Author
Daniel Williams
