Key Moments:
- Kambi Group plc has signed a multi-year agreement to provide its Turnkey Sportsbook solution to Betnation in the Netherlands.
- Betnation, which launched its online casino operations in the Netherlands in October 2022, will use Kambi’s technology to expand into sports betting.
- Kambi serves over 50 partners globally with its advanced sportsbook platform, offering operator tools such as price differentiation and player engagement solutions.
Partnership Overview
Kambi Group plc has finalized a long-term agreement to supply its renowned Turnkey Sportsbook product to Dutch online gaming company Betnation. This collaboration is set to enable Betnation to introduce a robust online sportsbook experience to the regulated Netherlands market, powered by Kambi’s end-to-end technology and operational expertise.
Expansion into Sports Betting
Betnation has been active in the Netherlands’ online casino space since October 2022. Through this partnership, the company plans to broaden its product offering, utilizing Kambi’s platform as the backbone of its new sports betting business in response to increasing market demand for comprehensive gaming solutions.
Kambi’s Technology and Features
The Turnkey Sportsbook from Kambi includes a comprehensive suite of services designed to support growth and differentiation in competitive regulated markets. The platform features a dynamic betting engine, advanced trading and risk management tools, and strong regulatory compliance support. Additionally, it provides operator empowerment tools that enable partners to tailor the player experience, including price differentiation and engagement features, to stand out in the industry.
| Feature | Description |
|---|---|
| Betting Engine | Enables dynamic and reliable sports betting operations |
| Trading & Risk Management | Supports operators with advanced market and liability oversight |
| Operator Tools | Empowers partners with price differentiation and player engagement options |
| Regulatory Compliance | Ensures offerings meet strict market regulations in the Netherlands |
Executive Perspectives
Werner Becher, CEO of Kambi, said: “We are delighted to agree this partnership with Betnation as we strengthen our position as the sportsbook partner of choice for operators in regulated betting markets. As Betnation embarks on its next phase of growth, Kambi’s Turnkey Sportsbook solution offers the flexibility, scalability and performance needed to compete in highly competitive markets like the Netherlands, and we look forward to supporting our new partner’s success.”
Robert Schouten, CEO of Betnation, added: “Kambi’s reputation for excellence, cutting-edge technology and a commitment to regulated markets made them the natural choice as our new sportsbook provider. Their technology and expertise will enable us to provide our customers with a premium betting experience that matches the high standards they already expect from our online casino product.”
- Author
Daniel Williams
