Key Moments:
- FlexPlay introduced its modular casino platform on 21 October 2025, aiming to empower operators with streamlined management tools.
- The new solution is built on FlexPlay’s aggregation network, providing access to over 15,000 games from more than 230 providers with a single integration.
- FlexPlay targets emerging markets and mid-sized operators with a scalable platform designed for rapid market entry and adaptability to regulatory changes.
Integrated Platform for Streamlined Casino Management
FlexPlay has rolled out a new casino platform that acts as a centralized control center for online casino operators. This solution consolidates essential operational tools into a single dashboard, enabling both new entrants and established brands to oversee their entire business efficiently. Operators have at their disposal features including advanced player account management with robust compliance and responsible gaming controls, content management enhanced by analytics, an engagement engine for customizable promotions, a flexible affiliate management system, and strategic growth support.
Extensive Game Content Through Aggregation
The newly launched platform extends FlexPlay’s aggregation capabilities, allowing operators one-stop access to more than 15,000 titles from over 230 game suppliers via a streamlined integration. This brings together platform management and content delivery under a turnkey offering, appealing to startups and operators looking to modernize or migrate existing systems.
| Platform Features | Description |
|---|---|
| Player Account Management | Includes anti-fraud, KYC, and responsible gaming controls |
| Content Management | Supported by analytics for insight-driven oversight |
| Engagement Engine | Offers bonus flexibility and personalized campaigns |
| Affiliate Management | CPA models, multi-level programs, and detailed tracking |
| Partner Support | Strategic guidance for adaptability and growth |
Scalable Infrastructure for Worldwide Expansion
According to FlexPlay, the modular platform is designed with scalability in mind, suiting operators targeting rapid entry into regulated markets and those needing to adapt swiftly to shifting regulatory or technological conditions. The launch has already attracted interest from operators in emerging and mid-tier markets.
Leadership Perspective
Alexandra Artemova, CEO of FlexPlay, stated:
“FlexPlay was created to simplify the launch and growth of online casinos, especially in emerging markets across the globe. We offer more than just platform technology – we firmly believe in developing strategic partnerships that are driven by flexibility, scalability, and expert support at every stage.
“When our clients grow, we grow with them. Through our easy-to-navigate control centre casino platform, we have developed a turnkey solution that is hugely suitable for operators launching a casino from scratch, as well as existing brands looking to scale quickly and migrate onto modern software.”
Positioned for the Future of iGaming
With this control center platform, FlexPlay aims to deliver an efficient, transparent, and growth-focused foundation for operators in the evolving online gaming sector. The company seeks to emerge as a strategic ally for brands operating or looking to expand in regulated markets worldwide.
- Author
Daniel Williams
