Key Moments:
- Playson has expanded its North American footprint by partnering with PointsBet in Ontario
- Playson’s Hold and Win game collection, including Coin Strike: Hold and Win, is now accessible to PointsBet users through Light & Wonder’s platform
- This partnership further strengthens PointsBet’s selection of premium casino offerings in the Ontario market
Market Expansion in Ontario
Playson has deepened its presence in North America with a fresh partnership, granting PointsBet access to its expanding portfolio. Founded in Australia in 2015, PointsBet’s successful Canadian debut has propelled its growth, particularly within Ontario, where it has become a leading player in sportsbook and casino entertainment.
Integration of Top-Performing Titles
The newly signed agreement allows PointsBet to deliver Playson’s popular Hold and Win titles directly to its users via the Light & Wonder aggregation platform. Among the newly available games are Coin Strike: Hold and Win, Thunder Coins XXL: Hold and Win, and 4 Pots Riches: Hold and Win, which have all demonstrated strong performance for the supplier.
| Added Games | Provider | Platform |
|---|---|---|
| Coin Strike: Hold and Win | Playson | Light & Wonder |
| Thunder Coins XXL: Hold and Win | Playson | Light & Wonder |
| 4 Pots Riches: Hold and Win | Playson | Light & Wonder |
Strengthening Positions in a Competitive Market
This partnership marks another milestone for Playson’s growth strategy in North America as the company continues to bring new content to established operators. The deal also enhances PointsBet’s reputation as a provider of high-quality casino options in Ontario.
Executive Perspectives
Conor Jenner, sales manager at Playson, said: “Playson has enjoyed tremendous success in Ontario since entering the market in 2022, with our content hitting the sweet spot for the broad range of players across the Canadian province.
“PointsBet’s trajectory in Ontario is extremely impressive and we are confident the operator’s player base will welcome our captivating portfolio, comprising immersive gameplay and retention-focused mechanics.”
Brooke Hilton, head of casino at PointsBet Canada, added: “Partnering with Playson is an exciting step forward for PointsBet. Their Hold and Win collection has already proven popular with players across Ontario and we are confident it will deliver the engaging, high-quality experiences our players know and expect from PointsBet.”
- Author
Daniel Williams
