Key Moments:
- Swedish prosecutors have charged an influencer from Östergötland with promoting unlicensed online casino gambling and concealing significant funds from authorities.
- This marks the first prosecution in Sweden for illegal gambling promotion by a public figure, with the investigation tracing offenses back to 2021.
- The trial at Linköping District Court begins on 17 November and is scheduled to last seven days.
Landmark Prosecution Targets Streaming Promotion of Unlicensed Gambling
A prominent influencer from Östergötland is set to become the first person in Sweden prosecuted for promoting unlicensed casino gambling, following an extensive investigation by the Swedish Economic Crime Authority. Authorities allege that the individual, based in Linköping and in his mid-30s, actively encouraged viewers to join online casinos that operate without a Swedish license and concealed substantial sums from regulatory oversight. These serious charges stem from activities dating back to 2021.
Chronology of the Investigation
The Swedish Economic Crime Authority executed a search of the influencer’s residence in Linköping last October. He was taken into custody but subsequently released. Prosecutors, citing a “serious crime that has taken place systematically,” accuse him not only of persistent illegal gambling promotion but also of hiding large financial gains from these activities. The defendant has denied all allegations.
Testing Sweden’s Approach to Influencer Gambling Content
This case stands as a pivotal moment for Swedish gambling regulation, challenging how the law will be enforced against high-profile personalities who reach broad and often youthful online audiences. Past reports from SVT highlighted that “several top Swedish influencers on the platform Twitch had advertised online casinos without a Swedish license – in violation of the Gambling Act.” According to the same source, the defendant streamed casino games and prompted viewers to participate during his broadcasts.
Regulatory Changes on the Horizon
Lawmakers are currently preparing reforms aimed at tightening restrictions around unlicensed gambling, which, if approved, are expected to come into force in 2027. These measures are intended to expand the definition of unlicensed gambling and increase liability for those directing users towards such platforms. Regulators argue these steps are necessary to protect consumers and address ongoing frustrations with the country’s large gray market.
| Event | Date | Details |
|---|---|---|
| Home raid and arrest | October (year not specified) | Swedish Economic Crime Authority searched influencer’s home; he was arrested and later released |
| Court hearing opening | 17 November | The trial at Linköping District Court is expected to last seven days |
| Possible new reform implementation | 2027 (if approved) | Reform would broaden what is considered unlicensed gambling and increase penalties |
Additional Defendants and Broader Legal Impact
The indictment also lists three other individuals accused of business-related money laundering. Prosecutors allege they assisted the influencer in concealing funds gained from the alleged offenses. If the defendant is convicted, this case may clarify the legal boundaries between entertainment streaming and commercial gambling promotion under Swedish law.
Ongoing Regulatory Efforts
Authorities remain focused on ensuring gambling activities take place only through licensed operators, aiming for a 90% “channelisation” rate. Enforcement against digital intermediaries and streaming personalities is seen as crucial to this effort.
Upcoming Industry Gathering
The article also references a major industry event: SiGMA Central Europe at Fiera Roma from 03-06 November 2025. This conference is set to gather 30,000 delegates, over 1,000 exhibitors, and upwards of 550 expert speakers.
- Author
Daniel Williams
