Key Moments:
- DraftKings named Christian H. A. Bogstrand as executive vice president and general manager of iGaming
- Bogstrand previously served as CEO of Lucky7 Ventures, and held senior roles at bet365, Bodog, and LeoVegas Group
- He is set to oversee DraftKings’ online casino operations, focusing on strategy and player engagement across multiple regulated markets
Industry Veteran Joins DraftKings’ Senior Team
DraftKings has appointed Christian H. A. Bogstrand as its new executive vice president and general manager of iGaming, strengthening its leadership as the company advances the growth of its casino division.
Bogstrand brings more than two decades of experience in the European gaming market, having held leadership roles at several major operators. His expertise in building high-performing casino businesses is expected to play a pivotal role as DraftKings seeks to enhance its position in the iGaming space.
Career Highlights and Background
Before joining DraftKings, Bogstrand led Lucky7 Ventures as CEO, where he managed brands like Luckydays, Spinaway, and MagicJackpot. His prior tenure at bet365 spanned more than twelve years, culminating in his role as head of gaming. In addition to these experiences, Bogstrand previously oversaw the European bingo channel at Bodog and contributed to the Expekt brand under LeoVegas Group. This blend of corporate and entrepreneurial experience aligns with DraftKings’ goal of evolving from its sports-centric legacy to a broader entertainment focus.
| Position | Company | Notable Brands/Responsibilities |
|---|---|---|
| CEO | Lucky7 Ventures | Luckydays, Spinaway, MagicJackpot |
| Head of Gaming | bet365 | Casino Operations Leadership |
| European Bingo Channel Manager | Bodog | Bingo Product Oversight |
| Expekt Brand Contributor | LeoVegas Group | Brand Development |
Emphasis on Culture and Technological Strength
Bogstrand expressed his enthusiasm for joining DraftKings, highlighting the company’s technology, culture, and focus on player experience. He remarked, “From the fantastic teams to a strong in-house technology foundation and a company-wide focus on delivering best-in-class player experiences, this is a unique opportunity to contribute to a business that’s scaling with purpose.” He further noted that the welcoming and driven nature of DraftKings’ founders and leaders was a decisive factor in his decision.
Role and Strategic Direction
In his new capacity, Bogstrand will direct DraftKings’ online casino operations, guiding product strategy and player engagement initiatives across various regulated markets. His experience managing businesses in both established and emerging jurisdictions positions him to inject innovative ideas and effective leadership into the company.
DraftKings’ Commitment to iGaming Growth
The timing of this leadership move comes as the iGaming sector experiences another phase of expansion, prompting operators to enhance products, technology, and management structures. DraftKings has invested in casino offerings, content collaborations, and product improvements to provide balance alongside its sportsbook line. Bringing in a leader with deep casino expertise signals a strategic shift toward refining player experience and long-term value, not just pursuing new market entry.
Ongoing Expansion and Industry Impact
DraftKings continues to broaden its focus beyond sports betting, incorporating casino, daily fantasy, and live gaming to enhance its entertainment portfolio. The appointment of Bogstrand marks a step toward fortifying the company’s market presence while maintaining forward momentum. His combination of European market insight and hands-on management may provide DraftKings with the competitive advantage needed for sustained growth.
Upcoming Industry Gathering
The global gaming community is set to converge at Fiera Roma for SiGMA Central Europe from 03–06 November 2025. The event is anticipated to bring together 30,000 delegates, over 1,000 exhibitors, and more than 550 expert speakers, offering a prime venue for networking and shaping the industry’s future direction.
- Author
Daniel Williams
