Key Moments:
- Delasport has introduced SuperPot, a sports betting jackpot now certified and available in the UK market.
- SuperPot uses a “Must-Win” mechanic, awarding the jackpot each round to the player with the most correct picks, regardless of a perfect score.
- SuperPot provides UK operators with strong turnover margins and guaranteed payouts every round.
SuperPot Arrives in the United Kingdom
Delasport has unveiled SuperPot, its newly developed sports betting jackpot product, in the United Kingdom. Launch details follow the recent certification and debut integration of SuperPot in Ontario, with more brand launches expected in that market soon. SuperPot challenges players to forecast the outcomes of major sports events for a chance to win a continuously growing jackpot.
Innovative Mechanics Tailored for Sports Fans
SuperPot differentiates itself from standard sportsbook products with its unique “Must-Win” mechanic. In this format, participants compete in each round by purchasing tickets, which contribute to an increasing prize pool. The player who makes the most accurate predictions wins the jackpot, even if no entry achieves a perfect score. This structure is designed to appeal to traditional sports bettors craving novel experiences, as well as casino players who want a straightforward way to engage with sports betting.
New Opportunities for UK Operators
By incorporating SuperPot, UK operators can offer a feature-rich product that guarantees the pot is distributed to the top-performing player each round. This system goes beyond existing Tote and free-to-play predictors by expanding to a wider range of sports including football, basketball, American football, and ice hockey. Operators benefit from assured high turnover margins and stable revenue models, while players are drawn to the certainty of a guaranteed payout every round.
Enhancing Player Engagement and Operational Margins
SuperPot is positioned as a solution to increase player engagement and extend customer lifecycles. The jackpot’s always-awarded mechanic secures consistent margins from betting turnover with no additional risk exposure for operators.
| Feature | SuperPot | Traditional Sportsbook |
|---|---|---|
| Jackpot Mechanic | Must-Win, awarded every round | Odds-based payouts, jackpots not always guaranteed |
| Eligible Sports | Football, Basketball, American Football, Ice Hockey | Varies, often event-specific |
| Operator Margin | Assured strong turnover margin | Dependent on odds and results |
Company Perspective
“Securing approval in the UK marks a major step forward for us,” said Delasport’s global sales director, Reece Calderbank. “SuperPot blends the excitement of jackpots with the passion for sports, offering players an easy-to-understand, highly rewarding experience. It’s designed to stand out in a mature and competitive market and ensure risk-free high margin for operators.”
- Author
Daniel Williams
