Key Moments:
- The Mill Adventure has successfully achieved platform homologation in Portugal as part of its licensing with an operator partner.
- The company has introduced enhanced compliance features, including advanced player status management and reinforced AML protocols tailored to SRIJ guidelines.
- With Portugal added, the platform is now approved to operate in several regulated markets, expanding its European footprint.
Expansion into Portugal Cements European Presence
The Mill Adventure, a technology-centric iGaming platform provider, has solidified its reach within Europe by meeting all homologation requirements in Portugal. This accomplishment formed part of its licensing journey with an operator partner and confirms its adherence to the standards set by the Serviço de Regulação e Inspeção de Jogos (SRIJ), while also enhancing operational efficiency.
Robust Compliance Features Rolled Out
As a core part of the homologation process, The Mill Adventure expanded its compliance capabilities. The platform now features precise controls for account status in line with SRIJ-defined player categories, upgraded self-exclusion tools synced with both local operators and the national system, and enhanced IBAN verification to fulfill rigorous Anti-Money Laundering (AML) mandates. Other notable updates include integration with the SRIJ public identity database for official player verification, a certified vault for sensitive information, and the deployment of the Cod Ficha system, which generates a unique identifier for each wager or game session to guarantee comprehensive traceability.
Jurisdictional Reach and Platform Innovations
Portugal is the latest addition to The Mill Adventure’s regulated market portfolio, which already includes certifications for Malta, Germany, Ontario (Canada), the Netherlands, Austria, Sweden, and Estonia, along with a B2B collaboration in Georgia.
Operating from Malta, The Mill Adventure is recognized for its expertise in compliance and collaborative growth strategies. The company’s offering encompasses SmartLobbies, a fully automated casino lobby manager; an AI-driven personalization engine; Betpool, which lets users share funds for joint playing experiences; and integrated real-time Business Intelligence tools designed to optimize operator performance across regulated omnichannel settings.
Leadership Emphasizes Growth and Compliance
Bjørnar Heggernes, Chief Commercial Officer at The Mill Adventure, commented:
“We are thrilled to announce that The Mill Adventure’s platform has passed platform homologation in Portugal. This milestone underscores our commitment to delivering scalable, high-performance and fully compliant iGaming solutions across regulated markets.
Our platform’s features, including real-time data access, automated casino management powered by an AI-driven recommendation engine, and built-in gamification, are designed to empower our partners to swiftly and efficiently enter new markets. We eagerly anticipate supporting our clients in providing engaging and secure gaming experiences to players in Portugal.”
Current Licensed Jurisdictions
| Country/Region | Certification Status |
|---|---|
| Portugal | Certified (Homologation) |
| Malta | Certified |
| Germany | Certified |
| Ontario (Canada) | Certified |
| The Netherlands | Certified |
| Austria | Certified |
| Sweden | Certified |
| Estonia | Certified |
| Georgia | B2B Partnership |
- Author
Daniel Williams
