Key Moments:
- Pragmatic Play has invested $15 million to establish a live casino studio in Bogotá, Colombia.
- The facility is operated by ARRISE and is expected to bring over 1,500 new jobs to the region.
- More than 100 live tables with native Portuguese and Spanish-speaking dealers and Smart Studio technology will be available to operators.
Strategic Expansion in Latin America
Pragmatic Play, a leading provider in the iGaming sector, has expanded its presence in Latin America by unveiling an advanced live casino studio in Bogotá, Colombia. Operated by ARRISE, a key service provider in the gaming industry, this new facility is positioned to serve the needs of the region’s rapidly growing regulated markets. The initiative signifies a notable step forward in Pragmatic Play’s LATAM growth efforts, highlighted by a substantial $15 million investment and the creation of over 1,500 new jobs.
State-of-the-Art Facility and Localized Offerings
The new studio will host over 100 live tables, offering favorites such as roulette and blackjack. It has been designed to deliver a premium, localized experience, with native Portuguese and Spanish-speaking dealers to cater specifically to the Latin American audience. Operators will benefit from Smart Studio technology, which allows for enhanced branding and content customization through both network and dedicated tables.
| Investment Amount | Location | Job Creation | Number of Live Tables | Languages Supported |
|---|---|---|---|---|
| $15 million | Bogotá, Colombia | Over 1,500 | More than 100 | Portuguese, Spanish |
Expanding Content Portfolio and Future Growth
In addition to localized table games, the Bogotá studio will introduce regional versions of Pragmatic Play’s acclaimed titles, including Mega Roulette. Plans are in place for the debut of new live game shows in 2026, further reinforcing the studio’s commitment to offering diverse and engaging content specifically for the Latin American market.
Executive Perspectives on the Launch
Paul Dever, CEO of ARRISE, commented:
“We are very proud to unveil this new studio – a cutting-edge facility that goes far beyond premium live casino content. With localized games, native-speaking dealers, flexible branding options, and full regulatory alignment, it stands as a clear example of our commitment to helping operators deliver truly authentic, player-centric live casino experiences across Latin America.”
Irina Cornides, COO at Pragmatic Play, added:
“This new live casino studio in Colombia represents a major milestone in our native content expansion strategy across Latin America. We’ve long recognized the immense potential of the region and remain committed to delivering premium, localized experiences tailored to the needs of each market. By working closely with our trusted operator partners, we aim not only to support their growth with best-in-class content, but also to continue expanding our presence and forging new, impactful relationships throughout LATAM.”
- Author
Daniel Williams
